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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. For reference, the median DR in our analysis was 74. The post 150+ Guest Posting Sites That Will Actually Build Traffic (Analysis) appeared first on BuzzStream.

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The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard :” If one believes the FT, brand journalism is ruining Western civilization. Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher? Spoiler alert: The tension dissipates.

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“Trust is a forward-looking metric” — Five key takeaways for business leaders from our chat with Tonia Ries on the Edelman Trust Barometer

NewsWhip

One analysis in the report plots the four major institutions on a chart according to their perceived competence and ethics scores, connected by a triangle which serves to demonstrate how uneven the scores are. This shows the power that earned media still retains, especially compared to owned media, which has been distrusted since 2014.

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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Gather actionable insights from data analysis and focus groups. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Journal of Marketing, 80, 122 – 145.

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Behind the Headlines with ProPublica’s Dan Golden

Cision

Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. A successful veteran in the field, Dan has earned numerous accolades including a 2014 Pulitzer Prize for Explanatory Reporting and a 2004 Pulitzer for Beat Reporting. What drew you to the field of journalism?

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Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

In 2014, the marketing automation vendor Eloqua published a “State of Content Marketing” that showed a divide between those organizations adopting content marketing and those that were not. If you enjoyed this post, you might also like: The PR Opportunity for Brands as Publishers Tinker with Journalism. Seize the Day; Seize it Now.

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Talking Points Podcast: Black Friday Social Media Case Studies

Communications Conversations

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Hope you’ll take a listen… SHOW NOTES – December 4, 2014. Black Friday Weekend 2014 Social Media Review Part II”. The PR Win of 2014”. The topics of conversation?