Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! And, to a good extent, Castle Danger does do a nice job with its social channels. 2: Focus a significant portion of your social content strategy on the North Shore.

Social Media 76

Social Media Instagram Media Marketing 76

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Some of the monitoring tools designed around social media, provide storage for just a few months of data. Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director. Roberta explains. Challenges exist beyond the business side as well.

Data 68

Data Trends Journalism Print 68

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. McDonald’s wrong-time marketing?

Brand 160

Brand Branding Viral Crisis Management 160

Polaris

DECEMBER 30, 2014

People process text 60,000 times more slowly than images , and photos generate more “Likes” on Facebook than text, videos, or links. With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. The short answer?

Pinterest 196

Pinterest Instagram Brand Branding 196

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

The Proactive Report

JULY 4, 2014

Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. Use more video. Video viewership on Facebook has doubled in the past six months, so Facebook has weighted videos in the algorithm. Just because it is a video won’t get those likes, comment and shares.

Facebook 226

Facebook Analytics Video Advertising 226

wiredPRworks

APRIL 27, 2021

“Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. 2021 Podfest Master Class Tracks. Podcasters of all levels can join these sessions online.

Strategy 52

Strategy Case Study Marketing Energy 52

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. The video makes the scale of this model much clearer, but it makes some intuitive sense.

Viral 120

Viral Journalism Advertising Advertising 120

PRSay

OCTOBER 5, 2020

Solution: Video and phone calls help foster a sense of connection for people working from home. Remembering that we’re all human also means encouraging face-to-face communication via video whenever possible. Since launching in 2013 as a remote company, Belle has grown to a team of 16 across six states.

How To 182

How To Employee Survey Exercises 182

Waxing UnLyrical

JANUARY 22, 2014

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. What are your thoughts on the digital video revolution?

Instagram 84

Instagram Video Social Media YouTube 84

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. The video has almost 100 million views. This video quickly went viral and has more than 40 million views on YouTube.

Film 131

Film Viral YouTube eBook 131

Norton's Notes

NOVEMBER 9, 2015

I don’t know about you but I love anything that uses social media or online data to create something in the real world – the Social Shot does just this and could be brilliant if used as part of a wider PR campaign.

Video 28

Video Conference Facebook Google 28

Cision

JUNE 29, 2015

Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

Cision

APRIL 7, 2016

Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Cision’s Media Research Team predicts video- and image-based content to continue trending over the next year.

Facebook 120

Facebook Media Trends Mobile 120

wiredPRworks

APRIL 27, 2021

“Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. 2021 Podfest Master Class Tracks. Podcasters of all levels can join these sessions online.

Strategy 40

Strategy Case Study Marketing Energy 40

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. Richard: One of the great pillars of my journey so far is an anti-bribery video which I co-produced by Mastercard.

Interviews 105

Interviews Ethics Government Internal 105

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. After watching this video, Bridget Fitzpatrick , the Social Media Coordinator at the Omaha Police Dept.,

Crisis 100

Crisis Crisis Management Video Conference 100

Mark My Words

MAY 24, 2021

Teigen has been exposed for sending shockingly cruel messages to other women on social media, telling TV personality Courtney Stodden in 2011 to “Go. In 2013, Teigen publicly called “Teen Mom” star Farrah Abraham “a whore.” As you can imagine, last week was wild,” the source said. Things like, ‘I can’t wait for you to die.’”

Instagram 60

Instagram Social Media Video Interviews 60

Mindful Marketing

APRIL 23, 2022

This potential may be even more of a concern in today’s social media infatuated society. During video rental era and in the early years of streaming, competitors had largely the same video libraries, so cost and convenience were key to attracting customers.

Television 79

Television Film Video Company 79

Mark My Words

JANUARY 28, 2021

18 MINUTES AGO ‘NOT USING SOCIAL MEDIA IS A DEATH TRAP FOR ENTERTAINERS’. American TV personality Eric Schiffer has warned Meghan and Harry not to shun all social media. The pair said I do on September 10, 2011 in Jamaica, but divorced in 2013. Speaking to OK! She always leans on her for advice.”.

Film 60

Film Radio Instagram Social Media 60

Critical Mention

JUNE 29, 2018

The company also called in some big guns, having Patriots’ tight end Rob Gronkowski, a spokesperson for Tide, record a video for the brand’s social media channels where he talked about the dangers of eating Tide Pods. Consumers erupted in outrage at the ad on social media, criticizing it as racist.

Crisis 68

Crisis Customer Service Video Financial 68

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Early evening and local morning news viewership is also up for a second year in a row.

Newspapers 71

Newspapers Mobile Media Facebook 71

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Ad spending on social media has shot up from Rs.94 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Rock the Status Quo

APRIL 23, 2015

Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Just mentioning it on social media isn’t enough. The idea was brilliant – I learned of it in Mack Collier’s book, Think Like A Rock Star (2013).

Brand 100

Brand Branding Community Wikipedia 100

Communications Conversations

NOVEMBER 10, 2021

And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact). As with most social media advertising, trial and error and testing are your friends. That simply wasn’t the case 18+ months ago.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). What about social?

Media 79

Media Analytics Technology Corporate 79

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Developing working relationships with clients, media, and other advisers. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

Communications Conversations

JULY 27, 2015

According to a 2013 Pew Internet study , only 46 percent of Americans 65 and older had access to a smart phone and broadband internet in 2013. ” Just look at social media for a moment–just one component of the “digital” in the digital divide. Social media helps make you smarter.

Newspapers 60

Newspapers Education Social Media Comparison 60

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Twitter Advertising (@TwitterAds) November 8, 2013. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

SEPTEMBER 1, 2015

For example, here are the results from Cision’s social media listening solution for a search about realtors in a particular geographic area. Social media based on images and video is booming and in some cases, are active and capable of shaping opinions long after the time they were posted.

Measurement 120

Measurement Trends Analytics Data 120

Norton's Notes

JUNE 7, 2017

With every social platform copying the feature, the social media marketing world watched with interest. Defined as a feature that enables you to “share multiple photos and videos as part of a visual collection” which sounds remarkably similar to another social platform. What is Facebook Stories?

Facebook 41

Facebook Instagram Social Media Video 41

Contently - Strategy

APRIL 10, 2019

In 2013, Andreas Johansson launched a new vodka for a celebrity who knows a thing or two about controversy. A post shared by Dennis Rodman – Bad Ass Vodka (@badassvodka) on Dec 3, 2013 at 12:11pm PST. Certain online video games have even added the appearance of a fun gamble to their in-game purchases.

Company 105

Company Marketing Education Data 105

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 52

Mobile Media Newspapers Local 52

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. As of 2013, 3 percent of the U.S. What level of eye contact is best in video? Want to make standout content?

Trends 120

Trends Mobile Web System 120

Communications Conversations

SEPTEMBER 18, 2015

” Dave’s business is social media and digital marketing consulting. In fact, Dave’s made 184 posts on LinkedIn since he started writing there in January 2013. The angle: Green basically ripped Facebook’s engagement metrics for videos to shreds. Straight up. His company has a corporate blog.

Corporate 60

Corporate Blogging LinkedIn Web 60