ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Employees are credible influencers.

Internal 136

Internal International Communications Employee 136

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. When we look at the Hispanic public relations industry, the most important component is commitment.

Automotive 245

Automotive Resources Strategy Consumer 245

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects.

Social Media 252

Social Media Crisis Media Viral 252

Stuart Bruce

MAY 29, 2015

The reason is that many organisations such as public limited companies and charities are legally required to publish annual reports with prescriptive rules on what should be included. Attention and reputation boost from annual report. Until 2013 Dell was a publicly listed company, when it became privately owned again.

Report 60

Report Financial Corporate Reputation 60

PRSay

DECEMBER 19, 2018

In creating the daily Issues & Trends newsletter, an exclusive PRSA member benefit, we here at PRSA’s publications department often share the media stories we find fascinating, informative and pertinent to the evolving communications profession. Stories about public apologies ranked consistently among the most-clicked-on this year.

Trends 95

Trends Crisis Corporate Leadership 95

Melissa Agnes

AUGUST 14, 2014

Since academic research is only based on previous academic research and publications, it is my opinion that much of their research is lacking the timeliness and real-world variables needed to conduct full-scope research and to develop applicable theories. Academia is important and highly respectable.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Stephen Waddington

SEPTEMBER 13, 2019

Membership value, mental health, support for practitioners in regions and nations, and public sector public relations have emerged as issues. Second, when original ideas are debated it can appear critical of the organisation and potentially to its reputation. The polls close on Monday, 16 September at 5pm.

Transportation 60

Transportation Groups Training Twitter 60

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. They leveraged Donald on various platforms , and highlighted his record of safe, well-run operations and innovative business strategies.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Waxing UnLyrical

FEBRUARY 13, 2013

Geoff Livingston (@geoffliving) February 5, 2013. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 75

Strategy Measurement Twitter LinkedIn 75

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. billion US) in sales in 2013. One offshoot of this is the increasingly keen and mindful relationship art has with public relations. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Waxing UnLyrical

JUNE 5, 2015

. “His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever. I’m grateful to have worked with him and been inspired by him.

Measurement 40

Measurement Hotels Conference Facebook 40

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Industry recognized certification PressPage has attained an ISO 27001:2013-certification , issued by DEKRA Seal (an independent certification body).

Software 135

Software Enterprise Data Internal 135

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Aside from being costly, it also disrupts business and erodes trust – you would think twice before giving any personal data to an organization that has gone through public data breaches, right?

Software 78

Software Enterprise Data Internal 78

David PR Group

JANUARY 21, 2016

But real-time communication is antithetical to the mega-corporate paradigm in which any message should reflect the consensus emerging from an extensive process. That might have worked back when public discourse was essentially a corporate monologue. The image, sent from the @ATT Twitter ID, said, “Never Forget.” –John.

Television 40

Television Corporate Infographics Radio 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. This body was formed in 1911 by 37 stores as founding members. Baldwin & Co.,

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. This body was formed in 1911 by 37 stores as founding members. Baldwin & Co.,

Retail 40

Retail Radio Advertising Advertising 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Stephen Waddington

SEPTEMBER 29, 2021

Why is the public relations industry not representative of the organisations or the public that it serves? Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Another history lesson.

Industry 153

Industry Publicity Agency Community 153

MaccaPR

SEPTEMBER 14, 2015

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile.

Brand 48

Brand Branding Crisis Social Media 48

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. Photo by Lukas from Pexels. Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. The reputation journey of Barilla Pasta has taken years, and that’s precisely why its recovery deserves recognition. But what about the successes?

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Chawla | Adfactors Public Relations | India. . – Betsy Hindman | Hindman Company. 3) Emotional connection with customers. “I

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130

Flatiron Communications

JANUARY 12, 2017

What’s more, the exploitation of new communications tools and dynamics by less-than-scrupulous actors has dire implications for the public relations industry, a profession already mired with detractors. It reads: From the Public Relations Society of America. Miley Cyrus’s Twerky PR Ploy (August 2013).

Journalism 28

Journalism Guidelines Government Training 28