article thumbnail

Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.”

Marketing 138
article thumbnail

Brand Vandal ten years on

Wadds Inc.

The blunt language is clearly designed to shock” - Financial Times. It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. Alastair Campbell said Brand Vandals deliberately exaggerated the reputational landscape in a review in The Financial Times.

Brand 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Book review: Reputation Management by Tony Langham

Stephen Waddington

Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. Buy it for your boss.

article thumbnail

$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” The data for their report comes from scouring published financial reports. SocialChorus last raised $12.5

Internal 147
article thumbnail

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. In Fall 2013, the department rebranded the existing PR/social media course, PR2.0, with the new title.

article thumbnail

Annual reports should report what matters

Stuart Bruce

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Until 2013 Dell was a publicly listed company, when it became privately owned again.

Report 60
article thumbnail

How Carnival Cruise Lines Built a Resilient Brand After Crisis

Cision

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper!

Crisis 120