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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.”

Marketing 136
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Brand Vandal ten years on

Wadds Inc.

The blunt language is clearly designed to shock” - Financial Times. It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. Alastair Campbell said Brand Vandals deliberately exaggerated the reputational landscape in a review in The Financial Times.

Brand 122
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Book review: Reputation Management by Tony Langham

Stephen Waddington

The reputation of an organisation has a direct impact on recruitment, retention, productivity, sales, and financial performance. Organisations focused purely on financial performance have been hit hard by the crisis. This is the shift from financial performance as the sole metric of financial performance to the triple bottom line.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. at Social Media Week Berlin in 2013.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” The data for their report comes from scouring published financial reports. SocialChorus last raised $12.5

Internal 147
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients. ” Jennifer was happy and surprised to see that 2021 was her best year in business financially since opening in 2013. Congratulations to all!

Banking 96