PRSay

APRIL 22, 2016

We expect that the employees readying the products and services we spend our dollars on know who we are and what we need. What about your organization’s employees? We recently underwent a major brand initiative to align our 3,000 employees, 600 dealers and countless suppliers with our global customer base. The short answer?

Agriculture 90

Agriculture Employee Corporate Training 90

Sword and the Script

SEPTEMBER 10, 2019

I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks. 4) Do employees trust their brand? The survey asked senior marketers, “How well do your company employees trust your company’s brand?” 5) Technology isn’t replacing marketers yet.

Survey 98

Survey B2B Marketing Trade Shows 98

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. OnePitch lists some of the major communications conferences for 2002. * * *.

SEO 142

SEO Content Marketing Marketing Software 142

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. The study looked at the different networking and communication models between baby boomers and Gen Y, who grew up with the ‘hierarchy’ value model, and millennials and Gen Z who have created the ‘networking’ model.

How To 120

How To Marketing YouTube Study 120

Shift Communications

AUGUST 18, 2015

Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. It’s OK if you’re having an (internal) career crisis, but know that the world will continue to spin and clients will continue to have needs. Career-ending move? Not with these folks.

Groups 60

Groups B2B Employee Policies 60

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support.

Marketing 87

Marketing Resources Technology Internal 87

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. Prior to joining fama, Jeff was an account manager at FitzGerald Communications (the same PR firm at which our Founder Christine worked early in her career!)

Marketing 50

Marketing Wireless Software Journalism 50

Solo PR Pro

OCTOBER 6, 2015

Self-employed communications consultants often feel as if they’re operating in an information vacuum, especially when it comes to rates and compensation. How much are other freelance communications consultants charging? The majority of respondents see income trending upward (year-to-year, 2013 to 2015).

Survey 40

Survey Report Local Data 40

Karen Freberg

MAY 12, 2017

I have been a super fan and advocate for years (since 2013 when I first integrated Hootsuite Academy in my social media class). We have heard of the trends associated with employee advocacy and internal communities to share content and provide ideas for content to be shared. The answer is pretty simple.

Social Media 40

Social Media Education Media Community 40

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Source: Neilsen , 2013). Communicate your purpose to build trust and loyalty. PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core.

Marketing 52

Marketing Storytelling Technology Community 52

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. That’s why any communications solution you choose must be a secure one – without becoming a PITA (pain in the neck) for its users.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. That’s why any communications solution you choose must be a secure one – without becoming a PITA (pain in the neck) for its users.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. Social Media Win #1: Brands that realize that whatever is internal is external, and use that to their advantage. Southwest Airlines.

Social Media 0

Social Media Media Mobile Video 0

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Stuart is an international PR adviser, speaker, trainer, and blogger.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Learn “How to Plan and Manage Crisis Communication in a Social World” today!

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Community service. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Community service. Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. A large part of your audience communicates via this medium. The result? Are you up to speed?

How To 60

How To Software System Employee 60

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 176

Marketing Employee Content Marketing Training 176

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. coli contamination of 2015. How To Spot The Most Dangerous Reputation Threats.

Reputation 130

Reputation Viral Employee Customer Service 130