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Defining Thought Leadership in a Business Blog

Ishmael's Corner

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. Such dot-connecting points to blogging as one of the best platforms for thought leadership. Such dot-connecting points to blogging as one of the best platforms for thought leadership.

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Shaping a Blog Design for Thought Leadership

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. Techniques For Effective Business Communications. Didn’t happen.

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Author Reflects on The Harmony of Words and Visuals in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Imagine one blog post causing such a ruckus that readers demanded a book. That’s essentially what happened to Ella Frances Sanders when she created the post “11 Untranslatable Words From Other Cultures” in 2013. Amid considerable media […].

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Return of Ishmael’s Greatest Storytelling Hits

Ishmael's Corner

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. But PR can apply storytelling techniques which give lift to all forms of communications.

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Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010.

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Hey, Everyone Enjoys a Pat on the Back

Ishmael's Corner

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

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5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. It does give individuals the opportunity to post–which is big for those without blogs. Prediction: Mobile will take over.