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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

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Return of Ishmael’s Greatest Storytelling Hits

Ishmael's Corner

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. But PR can apply storytelling techniques which give lift to all forms of communications.

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Author Reflects on The Harmony of Words and Visuals in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. That’s essentially what happened to Ella Frances Sanders when she created the post “11 Untranslatable Words From Other Cultures” in 2013. The post Author Reflects on The Harmony of Words and Visuals in Storytelling appeared first on Ishmael's Corner.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. I love a good idiom. Are you one of them?

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Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010.

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The Branding of LeBron Inc., Cal Tech’s Artistic Side and NYT Names Storytelling Buzzword of 2014

Ishmael's Corner

For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. Cal Tech Shows Its Storytelling Side. Which is why I couldn’t believe my eyes when I saw the Cal Tech home page depending on one of my favorite storytelling techniques, contrast.

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The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling. With storytelling, you can achieve: 1.