MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Social Media Blogging On the Road Pinterest' Stay "on brand."

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Pinterest Storytelling Infographics Social Media 91

PR 20/20

FEBRUARY 6, 2020

Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Where to start: 1.

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Marketing Conference Content Marketing Agency 74

5W PR

NOVEMBER 23, 2021

Countless companies have begun to turn to blog posts and high quality social media campaigns instead, to help them demonstrate the value of their brand or product. Invest in good visual storytelling techniques and quality production. One of the most successful approaches is storytelling. Instagram vs. Snapchat.

Instagram 158

Instagram Publicity How To Social Media 158

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering. Source: Adverblog ).

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Storytelling Consumer Pharmaceuticals Agency 75

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. Lou Hoffman | The Hoffman Agency.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

The Hoffman Agency

MARCH 10, 2017

By Samson Lam , Digital Strategist, The Hoffman Agency Singapore. If you package it with the right storytelling foil, the community might be more receptive to it. See the example from Sprout Social in 2013 below. The post Refining your B2B Social Media Strategy appeared first on "What's HAppening" Blog.

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B2B Social Media Strategy Media 49

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. PR agencies aren’t above reproach, either. This begs the question: are PR agencies contributing to #PRDiversity challenges? Ed: Did you do a double take? And that’s no double talk.

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Agency Report Training Leadership 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

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Social Media Marketing Media Creativity 90