Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1.

Brand 70

Brand Branding Local Interviews 70

Contently - Strategy

SEPTEMBER 25, 2018

In November 2011, he established Wyzowl , a studio dedicated to animated video for brands. We talked to Byrom about working with big brands, the future of video in general, and how animation can impact marketing. What advice would you give brands who are maybe thinking about video but haven’t done it yet?

Marketing 111

Marketing Video Product Launch YouTube 111

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The use of social platforms and the creation of content, notably video, are both up year-on-year.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Communications Conversations

DECEMBER 1, 2016

Having the opportunity to work on global hotel brands like Radisson Blu during my time at Carlson is something that will be ever valuable and applicable as I continue to work for national and international brands. Do you see yourself staying in social/digital marketing long-term? Absolutely! Why or why not?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 19, 2010

Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Delegating email with Gmail , from Duct Tape Marketing. This could come in handy. India’s Twitter , from Inc.com.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

SEPTEMBER 30, 2010

He does his best to stay informed on politics, tech, music, cultures, and social media. Get Shareaholic test Filed under Guest Posts , Herwin Icasiano , Social Media | Tags: vlogging , youtube | Comments (2) Site settings comment help? Great point about personal branding. Questions? I’m always open to them.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 23, 2010

Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Regardless, thanks for visiting!

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Regardless, thanks for visiting!

SEO 42

SEO Measurement Blogging Facebook 42

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter. I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

PRSay

OCTOBER 8, 2021

“After smartphones became very prevalent, I started getting excited that every single one of us could be our own media company and our own television studio,” she said. So, she interviewed people on her “TV show” and “went live” from a closet at the hackathon. Only in the past few years have I seen brands come around to this.

Creativity 177

Creativity Facebook Technology Employee 177

Polaris

DECEMBER 12, 2014

It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. The link between content marketing and consumer brands, on the other hand, is not as obvious. Pick up a Perrier. Grab a Kit Kat.

Content Marketing 161

Content Marketing Marketing Pinterest eBook 161

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Breaking Brand. Overview: How do you create a brand from scratch? It’s the golden age of podcasts. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds.

Facebook 107

Facebook Privacy Twitter Social Media 107

MaccaPR

MARCH 14, 2016

This is part one of our two-part 'Your Brands Can Save the World' blog post series. and Gloria Steinem as voices for social justice in the 1960s and 1970s. At the forefront of brands taking a stand has been Minneapolis-based General Mills, whose “Gracie” Cheerios spot was a landmark for racial inclusion in marketing.

Brand 48

Brand Branding Advertising Advertising 48

Waxing UnLyrical

JANUARY 25, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Tracking sentiment around a brand and its competitors might be important for a product manager.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. AskPat is a brand new, DAILY podcast. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. And now, with social media, we’re extending that quest to the social Web. Because they believe in the overall “goodness&# of that organization.

Reputation 73

Reputation Measurement Social Media Tourism 73

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. Issue #1: Being an insider.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. 8) when conducting oral history interviews.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. 8) when conducting oral history interviews.

Interviews 40

Interviews Ethics Education LinkedIn 40

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

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Financial Reddit Advertising Advertising 192