article thumbnail

How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote. How can you add value to them?

Community 120
article thumbnail

Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Comms School: end of term

Stephen Waddington

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. My blog and participation in social media communities help attract talent and work. Marcel Klebba and I created Comms School to help students get to grips with their web shadow or digital footprint.

Web 68
article thumbnail

Monday Roundup: Thanksgiving

Waxing UnLyrical

So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. Why: In this very personal WUL post from 2010, I take a look at what, for me, makes Thanksgiving remarkable. community from me and mine.

article thumbnail

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. He believes there may be a market need for tools that monitor the web for misinformation and disinformation. Background on PRophet Kwittken is a former PR agency leader. If you think AI is a disaster that will ruin jobs – that is a bet.

article thumbnail

How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Not every answer a customer provides belongs on the web – it might be suited in buyer persona. Market Research Mistake: Falling in Love with an Idea.

B2B 115
article thumbnail

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Of course, I am making some assumptions here. received 13 percent.

Google 101