Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

Study 64

Study Marketing B2B Apparel 64

PR Job Coach

MARCH 23, 2010

On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry." State of the PR Job Market Still in the hole.

How To 150

How To Conference Google Analytics 150

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. WordPress has a great preview function, where you can see exactly how your post will appear… before it publishes. And if you look at my posts pre- and post-June 30, 2010, you’ll see the difference. Preview before you publish.

Blogging 86

Blogging Writing Facebook Twitter 86

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He showed how content about you on the internet can affect your job, your business and your personal life. My blog and participation in social media communities help attract talent and work.

Web 68

Web Energy Reputation Community 68

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Picks from the PR tech blogs and trades In perusing the PR tech vendor blogs and placements, here are some that stood out: a) Making the PR-to-Sales Connection: What’s Next in the ROI Equation?

Technology 123

Technology Publicity Software Print 123

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. It is inherently not what it claims to be.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. Instead, I show them how to manipulate blocks, how to make it zero by taking away and adding.&# Image: jim crossley via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JANUARY 14, 2011

‘Cos it’s not just what you read, it’s how what you read looks that could entice you to hang around, chat a while… and maybe subscribe. . ‘Cos it’s not just what you read, it’s how what you read looks that could entice you to hang around, chat a while… and maybe subscribe. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. You can decide how what order these will be displayed in, and which categories of links are displayed. I love how, when you click on an image, it starts the slideshow right on your blog!

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

APRIL 11, 2011

If you read the news or popular blogs, you get a lot of numbers thrown at you. In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. I just want you to learn how to analyze numbers for proper perspective. But those numbers do nothing for your business. Sounds way more impressive.

Social Media 85

Social Media How To Mobile Media 85

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here. Have any questions?

Google 109

Google SEO Engineering Measurement 109

ZudePR

JANUARY 26, 2016

A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. In the meantime, thanks to Adrian, here’s a handy guide to: How to be a PR Without Losing Your Soul. #1: Writing in 2010, Adrian nails it. Which brings us back to content marketing.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. Oh, one other thing: my blog = my sandbox.

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? link] Nov. 9, 12-1 pm ET. Wanna Subscribe?

Measurement 102

Measurement Blogging Tourism Social Media 102

Sword and the Script

APRIL 10, 2018

They grew in marketing prominence with the advent of the web and the online news release. For example, in 2010 or so, a decent press release could create an impressive digital footprint, search engine visibility and drive substantive referral traffic. Why Content Marketing and Public Relations Need Each Other. Talk to Us !

Engineering 71

Engineering Content Marketing Analysis B2B 71

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 99

Tools Marketing Nonprofit Mobile 99

Communications Conversations

APRIL 26, 2022

The discussions I’ve had usually boil down to 3 big questions: QUESTION: How did you become an adjunct professor? The long answer: I started guest lecturing at Betsy Andersen’s class at UST way back in 2010 (or so, I can’t remember the exact year). ANSWER: The short answer: it took 5-7 years and wasn’t easy.

Social Media 68

Social Media Media Case Study Travel 68

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Color psychology and marketing , from precision intermedia.

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

OCTOBER 20, 2010

Because they know how to unsuck their communications. That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. I know I always leave with notes on how to improve my own work. the entire posting at Shonali’s blog, Waxing Unlyrical. Read All About It!

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. Dave lays out how.

Blogging 85

Blogging Facebook Twitter Measurement 85

5W PR

NOVEMBER 23, 2021

If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity. Our surroundings have rubbed off on us.

Interviews 79

Interviews Media Content Marketing Facebook 79

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? And more than anything, they teach us how to tell stories. Also Cinderella.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. Regardless, thanks for visiting!

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Bad Pitch Blog

MARCH 19, 2010

I write about public relations, marketing, social media, media relations and the various circles with which they overlap. Well that''s one area in which the Bad Pitch Blog is quite happy to help. That would seem to be even email marketing 101. Off Target: Chris started pitching me in December of 2009. Dude, blinds?

Pitching 43

Pitching Blogging Customer Service Software 43

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation. Read All About It!

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. Oh, one other thing: my blog = my sandbox. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

SEPTEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake. calendars – Google Blog Search [.] Time, space, and how we inhabit the two have been a bit on my mind [.]

Skype 51

Skype Measurement Tourism Blogging 51