Konnect Agency

APRIL 16, 2020

Instagram was introduced in 2010 and gave birth to the modern-day influencer. As marketers, we understand the need to embrace change and constantly adjust to the new way of doing things, and sometimes we take brands with us kicking and screaming because we know those who don’t evolve will be left behind. So adapt we must.

Instagram 40

Instagram Facebook Advertising Advertising 40

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

NOVEMBER 11, 2017

Brands should strive to be a trusted source that answer questions quickly. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. Also see: Influencer Marketing: Choosing Influencers, Strategies and Metrics [UML].

Study 65

Study Marketing B2B Apparel 65

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. Give break out sessions on networking strategies, interview skills and career planning. They handed out branded goodies and chatted up the line. That changed in 2018.

Resources 78

Resources Creativity Publicity Local 78

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Our biggest growth spurt was 150 percent between 2010 and 2011.

Community 120

Community Mobile Blogging Publicity 120

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Yet, here’s a few ways to help build your business on Instagram now with a strong strategy, targeting of the right influencers and a few other tricks we provide below. You already know about them.

Instagram 158

Instagram Publicity How To Social Media 158

5W PR

OCTOBER 22, 2018

The brand sought to battle unrealistic depictions of beauty typically relied on in the industry, and consequently launched a campaign to highlight images of “real” women in their marketing. Annual sales for the brand in the first 10 years of the campaign almost doubled, from $2.5 Duration: February 2010-end 2010.

Engineering 22

Engineering Education Retail YouTube 22

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You Image: Brad Stabler via Flickr, CC 2.0 Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue and reputation. However, we don’t talk nearly as much about “employer brands.”

Social Media 60

Social Media Brand Branding Media 60

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

OCTOBER 1, 2018

For example, in 2010, Google introduced SiteLinks, a new feature of its AdWords product that would allow marketers to append four additional links just below their search ads. They look something like this: As long as I live, I will never forget SiteLinks, or the number Google used to convince advertisers to adopt this feature: 30 percent.

Marketing 111

Marketing Google Newspapers Print 111

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. What fuels social media growth?

Social Media 56

Social Media Marketing Media Trade Shows 56

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? James and I first met a few months ago through mutual friends. “You That’s what we do.&#

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery?

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. That revelation could drive modifications to a marketing strategy for an automaker. Burrelles has been working to modernize both its brand and technology. How did it work?

Software 103

Software Analysis Data Tools 103

Beyond PR

MAY 30, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. The next question is how can brands, publishers and advertisers benefit from content discovery? Let us take a look.

How To 40

How To Engineering Content Marketing Advertising 40

Cision

JULY 14, 2015

The worlds of public relations and advertising have merged to form integrated marketing. The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Case Studies. Want to learn how to stand out with your content marketing? Laugh Factory.

Advertising 120

Advertising Advertising Content Marketing Case Study 120