Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. OnePitch lists some of the major communications conferences for 2002. * * *.

SEO 132

SEO Content Marketing Marketing Software 132

Waxing UnLyrical

DECEMBER 20, 2011

Without the input of communicators and marketers far and wide I fear Christmas may be doomed. Christmas Communication Plan 2011. Prepared by senior communication elves: Peppermint Pete and Ernie Evergreen. A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010. Need/Opportunity. Solution Overview.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. I see the ability to screen the huckster influencer as perhaps the greatest impact on communicators.

Analytics 65

Analytics Data Pinterest System 65

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years.

Interviews 65

Interviews B2B Measurement Blogging 65

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. SocialChorus is an employee communications platform that announced several new products at its customer conference. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard).

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? But if you have a good system going internally, then being social, as opposed to simply going social, is a very smart business strategy. Who’s in customer service?

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Communicators need to be able to monitor and manage both emerging and potential issues. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand.

Ethics 75

Ethics Community Internal International 75

Maxim Behar

JANUARY 18, 2023

They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. Host : You mean the main inflation measure for this generation is their family? He wasn't very happy that we were doing a Communication Forum on the back of the World Economic Forum because we did it right after.

Government 72

Government Education Course Ethics 72

Maxim Behar

NOVEMBER 8, 2021

And the other very important reason is the complete lack of communication, of messages, of strategy, of charisma, of persuasion on the part of those to whom we have entrusted the Government of the state. What stronger argument than this could the Government get to take urgent emergency measures immediately. Of course, how not to worry.

Newspapers 52

Newspapers Government Tourism Course 52

Waxing UnLyrical

NOVEMBER 22, 2010

I was being tongue-in-cheek, of course, and they had some good answers (about how agencies can help you scale, and can help you in times when crisis communications are necessary). Lindy: Open communities already exist around every organization – we just need to find them and start building relationships. Lindy : Exactly.

Community 82

Community Publicity Web Social Media 82

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. It was a communication revolution. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I traveled a lot. And loved it.

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

SEPTEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Time and Space September 26th, 2010 Tweet Time, space, and how we inhabit the two have been a bit on my mind lately. John Cleese’s talk at the 2009 Creativity World Forum on creativity.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

How To 64

How To Twitter Facebook Writing 64

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

JANUARY 3, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. If you are, you have beaten the odds, and my hat is off to you!

Facebook 63

Facebook Twitter Measurement Blogging 63

Waxing UnLyrical

DECEMBER 16, 2010

By no means am I saying that online interaction replaces face-to-face communication ; far from it. It’s one of the reasons I’ve felt so at home during the last few PRSA International Conferences. To explore a different communication channel? To try to connect with those who might become part of a community?

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 71

Measurement Conference Tourism Blogging 71

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Measurable: Assign a metric to the goal. At PR 20/20, we are obsessive about measurement and performance.

Report 52

Report How To Marketing Analytics 52

Cision

DECEMBER 27, 2017

It is not how the marketers perceive their audience — educated, living in above-average socio-economic conditions — but the internal selves that the consumers create for themselves that help them connect to the underdog narrative of the brand.”. Focus On Your Core Market. Make no mistake, this is the right decision for some companies.

Marketing 180

Marketing Skype Customer Service Brand 180

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? My query made it clear that I wanted examples of success, and how it was being measured. Image: JKönig via Flickr, CC 2.0

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? But how do they measure and evaluate? How do they make it happen?

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 2, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali New Year’s Resolutions for Job Seekers December 2nd, 2010 Tweet Are you planning to add job seeking to your list of New Year’s resolutions? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

JANUARY 20, 2011

Conway Wigg is a digital strategist at BPC , Malta’s leading communications agency and a senior manager at Arabicomm, a Libya-based full service media and marketing agency which is part-owned by BPC. Conway has also worked in London, most recently as Internet PR Account Director at Propeller Group. These fine folk did: Jan.

Social Media 60

Social Media Media Twitter Measurement 60

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Today, a regional story can be seen by international audiences. Most PR pros (and firms). Absolutely not.

Facebook 106

Facebook Twitter Education Industry 106