Communications Conversations

MARCH 14, 2019

During that time, Wheaties rarely had marketing budgets that would support advertising, so PR was the main brand driver. So for a number of years, the brand team would literally let me write the marketing flow for the year – including which athletes to feature on the box. I was the senior PR lead for Big G Cereals for about 10 years.

Sports 74

Sports Corporate Financial Industry 74

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. Mark as read Approve comment Nice write-up Erica! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Ads will also continue changing as users type, which could decrease click-through rates. Wanna Subscribe?

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Wanna Subscribe? Shall We Tweet?

Measurement 53

Measurement Blogging Tourism Twitter 53

PR Conversations

DECEMBER 11, 2014

Ambiguous, leading, loaded and double-barreled questions are among the more common shortcomings, particularly if the person writing the research questions has a limited understanding of survey design. Example: Do you recall the brand of beer advertised during the Super Bowl?

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Call it an integration if you will.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post. I do work in, and write about, business and there’s plenty of propaganda there too. 4 Ways for Business to Build Trust.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Wanna Subscribe?

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? While most firms, sooner or later, joined the bandwagon, cross-sectoral impact is yet to be seen in a major way. Wanna Subscribe?

Social Media 78

Social Media Web Media Measurement 78

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

Waxing UnLyrical

FEBRUARY 5, 2011

And if I don’t watch the ads, I won’t be able to write a snarky blog post on “the best Super Bowl ad&# or “the worst Super Bowl ad&# or “why the Super Bowl ads sucked&# or… you get my drift. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

JANUARY 13, 2011

Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) It’d be great if they all wanted to take classes here and write donation cheques. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Blogging 68

Blogging How To Print Facebook 68

Cision

DECEMBER 28, 2015

The best advice for content distribution on Twitter in 2016 comes from 2009. ” The same tactic that was perceived as heresy in 2009 is now commonly used by companies to optimize Twitter distribution of content and messaging. Repeat your Tweets. Integrate Twitter with Triberr.

Twitter 120

Twitter Brand Branding Customer Service 120

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. One of the few who really writes a lot anymore across the social web. I’ve been a big fan of Jay’s work for quite a while (dating back to probably about 2009). But, does that drive everything he writes about? I read emails.

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

NOVEMBER 1, 2010

Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan.

Measurement 103

Measurement Education Facebook Course 103

Bad Pitch Blog

MAY 3, 2009

You know, the attitude that says that if you advertise with us, pay us for so-called award nominations, come to our dinners, and be super-extra-friendly to us, we’ll write articles featuring your work. If I wanted to learn more about the others, surely I wouldn’t get my intelligence from a magazine that writes fluff stories.

Advertising 41

Advertising Advertising Fashion Creativity 41

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write. He hosts a weekly writing podcast too. .” #15: Ann Handley (Boston, US).

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 106

Facebook Twitter Education Industry 106

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52