article thumbnail

Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.

article thumbnail

Avoid advertising blahblah: the real meaning of Christmas?

Prakkypedia

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Advertising is an important communication channel that enables you to craft your own message, be creative, stand out, and say something interesting to customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. The Halo Effect occurs when our overall impression of a person influences our judgments of their specific traits. Source: Commercial Research 2 Hao, L.

article thumbnail

Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience. The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility.

article thumbnail

Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

Paid – any form of sponsorship or advertising. I look back to 2008 and 2009 and I think we had the priorities right. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Shared – social channels.

B2B 148
article thumbnail

In Memoriam: Diane Gage Lofgren, APR, Fellow PRSA

PRSay

Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. Diane Gage Lofgren, APR, Fellow PRSA, a longtime communications executive and PRSA member who served on the Board of Directors, has passed away. She was 67.

article thumbnail

What’s Trending for 2023?

PRSay

However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times. Reevaluating Twitter.

Trends 126