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Why Public Relations Is King During A Crisis

Onclusive

There is simply no better instrument during a widespread crisis than communications. We are operating in a world of narrative economics , and this is at the heart of the communications function: identifying the compelling idea, crafting the narrative and finding the right partner to tell the story with. People need more right now.

Crisis 464
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The Best Storytelling Posts for the First Half of 2016 (Part I)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Since starting the blog back in 2008, I’ve strived to offer perspectives that you won’t find in the Communications 101 handbook. I’m with the seagull.

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Exploring Best Practices in Global Communications

PRSay

So many of the best and brightest journalists, executives, diplomats and PR folk descended on Beijing as part of the buildup to the Beijing 2008 Olympics. My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. Hale Global Communications founder Trevor C.

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Running Corporate Communications and Social Media

wiredPRworks

Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing. Does managing social media sometimes feel like running a marathon?

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Why Advertising Isn’t Dead

Cision

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Nielsen, in 2007, American Idol featured 4,349 product placement occurrences and by 2008 Kelly Clarkson had sold 18.9 Storytelling is the key.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. The best business storytelling in today’s world comes from journalists.

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What Are the New Rules of Marketing and PR?

wiredPRworks

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Thanks to David for leading the way to innovation in marketing, PR, and communications. Storytelling success stories. Future trends in marketing and PR.

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