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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

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Behind the Headlines With Lynda Fernandez

Cision

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches. The Internet and social media have transformed the way people access information.

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7 of the best PR podcasts for 2018

The Resolution Blog

For Immediate Release (FIR) Originally started in 2005 these guys know what they are talking about. Now led by Shel Holtz, the show analyses the week’s news in digital and social media for communications professionals. from tools to use, to Facebook for business, local SEO, GDPR and using data to create data-driven personas.

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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s.

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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Social media can quickly turn local events into breaking national news which means every season is crisis season. Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas. How did Scott’s team keep the state’s tourism afloat?

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The Complete Guide to PR Stunts

5W PR

The result was a powerful social media response along with plenty of hype for the cars. In 2005, Snapple tried to make the world’s largest Popsicle. If the association or business already has a social media presence on platforms such as Facebook, Twitter and YouTube, that’s a good place to start.

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What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” Now, what about 2005? After all, who could predict that Facebook would become an essential took for PR pros in 2005? Facebook won’t exist, but social media will still be key to PR success.