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Do I Need a Social Media Marketing Manager?

Landis PR

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

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Social Media Usage Skyrockets in Last Decade

The Proactive Report

Back in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Over the years Pew has monitored how the rise of social media has affected our work, relationships and communication patterns and how these changes have affected business and politics.

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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

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How to get your business on YouTube (and why you should)

Agility PR Solutions

Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos. And yet, there are still brands missing out on the many advantages of this famous platform!

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PR must grow up and appreciate the value of qualifications, learning and research

Stephen Waddington

Exploring PR was originally conceived in 2005 as a collaboration between Ralph Tench and Liz Yeomans at Leeds Beckett University. Launching a book during a pandemic via social media has been an opportunity to engage in conversations with people in the public relations industry around the world.

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An Ethical, Decision-Making Model to Consider

PRSay

In an effort to incorporate a deontological approach to decision-making, Bowen created a practical model for PR professionals ( Journal of Public Relations Research, 2005). Sisson’s research focuses on authenticity, relationship management, and social media in the nonprofit sector.

Ethics 143
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How to Score a Home Run with Social Media Personas

Beyond PR

The same can be said for operating your organization’s social media accounts. You know what purpose social media serves (to communicate) and the means with which to operate it (tweet, post on Instagram, construct a Snapchat story, etc.). And how exactly do we go about conducting this social persona audit?