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PR 2020: What will it be like?

Marketwired

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. So, how will public relations be thought of by then? [By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future.

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Dior sticks by Johnny Depp in defiance of ‘wife beater’ ruling

Mark My Words

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. In 2005 Depp’s former partner, the model Kate Moss, was dropped by Burberry and Chanel after her News of the World cocaine scandal. Now there is more to lose.

Fashion 60
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The Complete Guide to PR Stunts

5W PR

Top Publicity Stunts of 2017-2018. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so.

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Behind the Headlines With Lynda Fernandez

Cision

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches.

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The Hidden Arena PR Strategy: Your Key to Mobilising Change Agents

Doctor Spin

The challenge is identifying such latent publics and, of course, finding a way to activate them. Why Latent Activists Are Interesting for Public Relations How To Identify (and Activate) Latent Activists Establishing a Hidden Arena (i.e. "Activist 2005 Feb 22;272(1561):439-44. 2 Zhou WX, Sornette D, Hill RA, Dunbar RI.

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Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. My favorite book is….

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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Without money to provide ready access to staff, images, video, graphic design, advertising and other things, even the best brand advocate program will be DOA. Enough budget resources to make it work.

Brand 100