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The Urgency for Marketing to Change. Now

PR 20/20

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. In 2005, the beverage giant was a major sponsor of Formula 1 racing. Two years later, Red Bull decided to evolve the race publication into a men’s lifestyle magazine.

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Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. My favorite book is….

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The Easy Street PR Strategy: Keep It Simple To Win

Doctor Spin

I’ve been crafting various strategies for many organisations since 2005. David should leverage the element of surprise and don’t advertise his advantage beforehand. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’m always on the lookout for an Easy Street PR Strategy. Here we go: Table of Contents.

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The Easy Street Strategy

Doctor Spin

I’ve been crafting various strategies for many different types of organisations since 2005. David should leverage the element of surprise and don’t advertise his advantage beforehand. Cover photo by Jerry Silfwer ( Prints / Instagram ). I’m always on the lookout for an Easy Street Strategy.

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

On the contrary - in the last few cases, it is they who have served to inform the public about who thinks what, what they have done and what they think about what they have done. There are now calls for Toto to cease his activities with this podcast and as an influencer, and for his advertisers to disassociate themselves from him.

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7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. One of the more interesting aspects of the programs transition for me has been the advertising model. This Morning with Gordon Deal. (~30

Radio 60
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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

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