The Urgency for Marketing to Change. Now
PR 20/20
OCTOBER 12, 2017
Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. In 2005, the beverage giant was a major sponsor of Formula 1 racing. Two years later, Red Bull decided to evolve the race publication into a men’s lifestyle magazine.
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