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User-generated content

Ronn Torossian

Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. The films […].

Film 195
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PR 2020: What will it be like?

Marketwired

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. [By Jason Mollica].

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency. This is a story about the future of PR 20/20.

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Dior sticks by Johnny Depp in defiance of ‘wife beater’ ruling

Mark My Words

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. In 2005 Depp’s former partner, the model Kate Moss, was dropped by Burberry and Chanel after her News of the World cocaine scandal.

Fashion 60
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I created the PR 20/20 tagline, “Look Beyond,” in 2005 when I launched the agency. This is a story about the future of PR 20/20.

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Behind the Headlines With Lynda Fernandez

Cision

In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches. Depending on the industry, some organizations are relying less on traditional advertising and more on PR and social media to promote their products. Also some personal circumstances put me in a position where I needed a full-time job.

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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

I consider brand ambassadors a marketing tactic (advertising) and brand advocates a public relations tactic (awareness). Without money to provide ready access to staff, images, video, graphic design, advertising and other things, even the best brand advocate program will be DOA. Enough budget resources to make it work.

Brand 100