Mindful Marketing
JUNE 15, 2015
Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007.
Communications Conversations
DECEMBER 13, 2019
Since, 2003, to be exact. Like I said, Ryan started the blog in 2003. Ryan posted interviews with key PR leaders. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) Because, it’s been around FOREVER! This is a pretty big moment.
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Sword and the Script
APRIL 19, 2016
I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. However, Mother Nature had other plans on that fateful morning in 2003. The reporter had flown in earlier and the interview went on as planned.
Polaris
DECEMBER 10, 2014
Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). Back in 2003, I started HEADLINES and maintained it for 2 years.
PRSay
JULY 6, 2022
The Air China flight descended through the smog and I saw Beijing for the first time in 2003. China’s car market was starting to heat up; it’s now the world’s largest by far. July is Global Affairs Month at PRSA. Learn more about the programming here. It was my first time in Asia and I’d only had a passport a few years prior.
Sword and the Script
JANUARY 25, 2020
And that’s the theme for this week’s Unscripted Marketing Links (UML). This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. We’re a boutique consultancy dedicated to PR and Marketing in B2B tech.
Maxim Behar
JUNE 27, 2023
I often say that I finally wrote an interesting book, because until now I have written about leadership, management, business, marketing. It is very close to Bulgaria in the past when he came to Bulgaria a few months after he was in Romania in 2003. He said all the time then in all the interviews, “Come to Bulgaria, it’s wonderful.”.
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