Business Wire
APRIL 30, 2024
Imagine standing in a crowded room, trying to capture everyone's attention with just your voice. Now, envision you have a megaphone equipped with facts, figures, and forecasts—data that not only amplifies your message but also commands the room. This is the power of integrating data and analytics into press releases.
Sword and the Script
APRIL 30, 2024
Sometimes statistics shared on social media take on a life of their own – that’s a problem if we don’t understand the source and methodology; here’s the source on the “95:5 rule” Only 5% of B2B prospects that vendors are trying to reach are in the market for a product. That means for every 20 people your marketing efforts reach, just one has the intent to buy.
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Prowly
APRIL 25, 2024
The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. Influencers are certainly important in the world of marketing, but using them for PR purposes may be something you have not yet tried out. In this […] The post The Definitive Guide to Influencer PR in 2024 appeared first on Prowly Blog.
Onclusive
APRIL 24, 2024
Discover which social media listening KPIs will help you identify your most effective communication campaign!
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
APRIL 24, 2024
Worried that your blog posts or articles aren’t attracting the visitors that they used to? This could point to content decay, and could be a sign that your target audience isn’t finding your website as easily as you’d like. Don’t worry, though. Even if you are experiencing content decay, there are steps you can take […] The post Is content decay impacting your website’s traffic?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
APRIL 29, 2024
April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. I admittedly didn’t know if I wanted to pursue my Accreditation in Public Relations (APR). By 2019, the year I received my APR, I was up to my eyeballs in responsibilities, including my first child being under the age of two, a new PR job in the tech and telecommunications industry that was a big learning curve from my experience, co-parenting my then steps
Culpwrit
APRIL 29, 2024
By Jill O’Mahony Stewart Dr. Seuss’s “Oh, the Places You’ll Go!” is a graduation-gift standard. In it, the author tells young folks about the life adventures that await them. And he doesn’t skip the scary stuff or the bumps in the road. I often reread “Oh, the Places You’ll Go,” and cry. Good crying… Continue reading Oh, the People You’ll Meet!
Agility PR Solutions
APRIL 25, 2024
When the audience has an attention span shorter than a goldfish, what you say better act like a triple espresso, not Thanksgiving turkey. Thought leadership too often reads like word salad and plays it safe. Everyone talks about delivering value or innovation, and risk aversion or recycling someone else’s opinion screams unoriginality. Engaging thought leadership […] The post Avoiding thought leadership tryptophan: 3 strategies for storytelling success appeared first on Agility PR Solution
5W PR
APRIL 29, 2024
In recent times, the B2B tech PR scene has felt the ground shift beneath it. The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR in High Definition
APRIL 30, 2024
Social media has become an indispensable tool for companies seeking to communicate with their audience. Yes, those little apps on our phones aren’t just for sharing memes anymore – they are now a powerhouse for companies trying to get their message out there. When thinking about PR, an important part of a company’s communication strategy is how its messaging may be received across different social platforms, i.e. can anything said be misconstrued, offend or come back to bite you in the a$$?
PRSay
APRIL 25, 2024
For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk.
OnePitch
APRIL 30, 2024
Beth Gillette is a beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print.
Agility PR Solutions
APRIL 29, 2024
Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions akin to brand loyalty, revealing 12 important drivers, and the marketing […] The post The science of loyalty: New study uncovers 12 fundamental drivers of consumer behavior and decision-making towards brand loyalty appeared fi
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
APRIL 26, 2024
Possible Miami 2024 brought together influential panels that delved into the evolution of brands, the power of collaboration, the significance of cultural alignment, and the future of data-driven marketing. Here are the key takeaways from the event: 1. Evolution of Brands: The NBA panel emphasized the necessity for brands to evolve over time, especially in light of new eras of basketball emerging from events like the NCAA March Madness tournament.
HMA Public Relations
APRIL 25, 2024
The newly released State of Journalism 2024 report from Muck Rack provides a comprehensive look at today's media landscape. Justin Liggin shares key trends and statistics on media pitching, AI, the value of PR, and more in a new blog post.
PRSay
APRIL 24, 2024
Ralph Kam, APR, Fellow PRSA, a longtime PRSA member and volunteer leader, passed away on March 25. He was 67. Kam worked for decades in Hawaii’s PR profession, including government, health care, financial services and education roles. As an instructor at the University of Hawaii at Manoa, Hawaii Pacific University, Chaminade University, and the University of Phoenix, he helped form the professional foundations of many communicators.
PR in High Definition
APRIL 30, 2024
In September 2020, Wrexham AFC, a little-known Welsh football team, burst onto the mainstream when out of the blue they were bought by an unexpected duo. They were playing in the fifth and lowest tier of the English football league system at the time, having suffered decades of neglect and decline. The duo in question were world-famous movie star Ryan Reynolds, and (as the joke goes) his lesser-known TV-star sidekick, Rob McElhenney.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Agility PR Solutions
APRIL 29, 2024
Remote and hybrid work relationships have been significantly more common in the wake of the pandemic. McKinsey’s American Opportunity Survey reports that 58 percent of Americans have access to some kind of remote work—more than a third work remotely full-time. The most common remote jobs of those of knowledge workers. For example, many companies have […] The post 5 tips to build a highly productive remote PR team appeared first on Agility PR Solutions.
5W PR
APRIL 24, 2024
In the fast-paced world of technological innovation, staying ahead of the curve is essential. 5W recently had the chance to attend eMerge America in Miami and carved out time for “Unleashing the Power of Exponential Technologies with Peter Diamandis”. A visionary thinker and entrepreneur, Diamandis shared some profound insights into the current trajectory of exponential technologies and their implications for the future.
Steve Barrett on PR
APRIL 25, 2024
WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform.
OnePitch
APRIL 25, 2024
Much like doing taxes or jumpstarting a car, some things just aren’t always taught in schools, they’re learned by doing. In PR, working with freelance journalists is much the same. Sure, you may have received a few generic tips here and there about working with the media at large, but what about the nuances of what makes freelancers tick, the value of pitching them, and how to build a lasting relationship?
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
PR in High Definition
APRIL 30, 2024
The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. So, safe to say it’s pretty new to the scene. But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way.
Agility PR Solutions
APRIL 29, 2024
The global influencer marketing market reached 24 billion U.S. dollars in 2024. Influencer marketing is very useful for brands seeking to improve their online visibility and engagement. Leveraging the social pull of established influencers, businesses are tapping into new avenues to expand their reach and elevate their SEO performance. For entrepreneurs keen on maximizing their […] The post The role of influencer marketing in boosting SEO performance appeared first on Agility PR Solutions
Bianchi Biz Blog
APRIL 24, 2024
The Automotive Industry Action Group’s (AIAG) CEO Matt Pohlman was recently interviewed by Jeff Gilbert, automotive reporter and host at WWJ Newsradio 950. Pohlman discussed the next generation of supply chain best practices and standards the mobility industry is creating through AIAG. Listen to Jeff Gilbert’s report here: The post WWJ-AM’s Jeff Gilbert Interviews AIAG CEO Matt Pohlman appeared first on Bianchi PR.
Inbound PR
APRIL 29, 2024
In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges. The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology. In 2023, at ServiceNow we highlighted the looming brand loyalty crisis, and now, in 2024, the situation remains dire.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mark My Words
APRIL 29, 2024
Mirror Now, a team of PR professionals have offered their suggestions on what Meghan’s next steps should be following the soft launch of her lifestyle brand, American Riviera Orchard. Reveal the ‘real person behind all the gossip’ Mark Borkowski, a crisis PR consultant and author of The Fame Formula, has stated that rebranding the duchess to appeal to British audiences is “one of the most difficult jobs in PR… second only perhaps to doing PR for Prince Andrew”
Institute for Public Relations
APRIL 30, 2024
The Grossman Group analyzed burnout in the workplace, including what causes it and how leaders in every level of an organization can help combat it. A survey of over 2,000 managers and employees was conducted in January 2024, with respondents being categorized into three groups: Thriving, Burned out, and Ambivalent. Key findings include: 1.) 33% of U.S. hiring … Continue reading How Can Leaders Combat Burnout in Their Organizations?
Agility PR Solutions
APRIL 28, 2024
Like many industries, the digital PR landscape is having to transform with the dawn of advanced AI. New technology is rapidly disrupting traditional methods of public relations work. Adaptability is the name of the game. But where to pivot and how? How do you streamline new processes and engage new audiences while learning new technology […] The post Navigating the digital PR landscape: Essential services and strategies for success appeared first on Agility PR Solutions.
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