Sword and the Script

OCTOBER 17, 2017

If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. If they won’t say that to your face, then the chances are your marketing shop is underperforming…and it’s probably your fault. She is my guest in this excellent Q&A addition to the Off Script series.

Marketing 68

Marketing Ethics Interviews Meeting 68

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. Source: Space Ref ).

Interviews 54

Interviews Financial Social Media Crisis 54

ZudePR

JUNE 6, 2016

Yet still you spend your days in a distracted fuzz. What You'll Get from Reading This Post. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Learn new habits?

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

DECEMBER 10, 2019

How do you implement the tracking and reporting that is going to get you closer to reaching your goals? How do you implement the tracking and reporting that is going to get you closer to reaching your goals? We’ve got to take it further to transform those insights into actions, and then ensure those actions drive desired outcomes.

Report 52

Report How To Marketing Analytics 52

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? If you don’t take the time to create a road map you will never know if you reached your destination. Answer: wherever we want. Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media.

Analysis 95

Analysis Infographics Internal International 95

Barokas

JANUARY 3, 2018

Staring at your computer or a blank piece of paper can easily arouse feelings of frustration and anxiety. Dani also describes this as framing or finding an edge: “The frame offers parameters through which you can see your story. The Craft of Creative Writing. Don’t Dread the Blank Page. She advises writers to “Build a corner.

Creativity 60

Creativity Writing Skype Travel 60

Sword and the Script

APRIL 13, 2021

For example, the word “bomb” might have different connotations – associated with destruction or security – depending on your point of view. However, if someone posts to Twitter, “Rocky Road ice cream is the bomb!” He teaches at the University of Oxford and he’s my guest for this 48 th edition of the Off Script Q&A series.

Analysis 78

Analysis Marketing Engineering Data 78

Beyond PR

NOVEMBER 15, 2016

We have all heard this piece of advice before: Include multimedia as part of your content marketing strategy to increase visibility. It is true that multimedia content draws more attention to your message, helping it to perform better. What story is your multimedia asset telling? Ask yourself, is the asset shareable?

Case Study 40

Case Study Mobile Local Content Marketing 40

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Financial services content is also incredibly complicated. Report Methodology.

Financial 83

Financial Industry Report Insurance 83

Melissa Agnes

MARCH 5, 2015

As I mentioned in part one of this blog series , I recently keynoted at NATO’s Public Diplomacy Forum in Brussels. Unfortunately, the truth is that they’re astute at communicating and our side has a difficult road ahead of them in order to catch up. Yes, this is frightening. Why is ISIS propaganda working so well?

Social Media 133

Social Media How To Media Video 133

ImPRessions - Crenshaw Communications

MARCH 29, 2016

The road to the great story is seldom a direct path from “light bulb” to posted or published, but there are some time-tested ways to develop and nurture great story ideas. Refocus on your audience. Refresh your research daily. Does that reporter who covers women and tech also blog about her family?

Film 120

Film Print Storytelling Report 120

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? It’s the content that attracts and maintains visitors to your website. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

JULY 23, 2014

In your upcoming marketing content, consider incorporating more visuals to get noticed. One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. Take a peek at how images and videos can help us connect with a message much more quickly: Visual Storytelling Tips. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Do Your Due Diligence – Study from Some of the Best. Bottom-line? Collect Data.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

SEPTEMBER 22, 2016

Blogs helped democratize the creation of written content. The road to success in this niche medium is very different, too, than it was a few years ago. The road to success in this niche medium is very different, too, than it was a few years ago. These are all questions to take in to consideration. Today, it’s different.

Brand 40

Brand Branding Radio Education 40

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. And if it was getting close to the post office’s deadline… well, EVERYone who was free would be roped into helping out.

Strategy 40

Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Many things are said to make the world go around. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52