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TikTok Trends

PR for Anyone

It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

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How a travel agent got on television

PR for Anyone

The media is covering the story right now anyway, add a new perspective or angle to an already trending story. Her expertise was beneficial when it came to the trending news of a pending hurricane. Sharing her knowledge on trending story that was impacting many made it easy for the pitch to land in the media.

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Trending Sources

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

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Public Relations Skills

PR for Anyone

Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). How can you niche your real estate business and create a newsworthy story idea around what’s trending in your niche?

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Journalism and News Trends for PR Pros

Cision

Check out the 2015 Global Social Journalism Study! For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer. More data journalism. These projects can be very labor-intensive.

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Newsjacking Idea

PR for Anyone

The story was about the 20th anniversary of the movie (my all-time favorite), Sweet Home Alabama and then discussing which wedding trends from that all-time classic are still on-trend in 2022. They brought on an event/wedding planner who looked at scenes from the movie and shared his views of what would still be on trend now.

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What Can You Do to Land a TV Pitch?

PR for Anyone

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ll know the minute I upload anything with all these tips.

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