PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

NewsWhip

JUNE 20, 2022

Facebook is one of the largest social media platforms in the world, raking in 2.91 In 2021, Reuter’s Digital News Report showed that our European neighbors were increasingly active online, with 69% of Germans , 76% of Italians , and 78% of Spaniards sourcing their news from the web and social media.

Facebook 78

Facebook Newspapers Sports Television 78

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that!

How To 62

How To Analysis Comparison B2C 62

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. As television crews zoomed in on the unsettling smirks, social media quickly caught wind, and coverage snowballed into mainstream media, which is where I encountered Paramount’s bizarre promotional play.

Consumer 80

Consumer Marketing Television Viral 80

PRSay

FEBRUARY 21, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. It was a super showcase of both inclusivity and the future of sports.

Sports 94

Sports Communications Viral Fashion 94

PRSay

FEBRUARY 27, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. It was a super showcase of both inclusivity and the future of sports.

Sports 72

Sports Communications Viral Fashion 72

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

Video 62

Video Case Study Sports Creativity 62

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Mark My Words

JANUARY 12, 2022

As if to prove this theory on the new DNA of fame, the antithesis of these values was on display in every corner of media land this week, with adverse consequences for all involved. Firstly, in a fittingly 2022 update of Tolstoy’s How Much Lands Does a Man Require?

Viral 60

Viral Fashion Reputation Sports 60

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Make social media job #1. The viral videos! Very visual and social events like a solar eclipse beg to be shared on social media. Mitsubishi , with its “Eclipse Cross” sport compact, made good use of the phenomenon. If it’s feasible, a brand can create a hashtag just for the event.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

DECEMBER 18, 2019

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. Tip 1: Live your values. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Doctor Spin

NOVEMBER 17, 2023

Over time, values tend to revert to the average, a concept relevant in many areas, from sports performance to business metrics. 7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need? 8 Let’s say the number of new social media shares per cycle is a constant multiplier, m.

How To 52

How To eBook Wikipedia Viral 52

Critical Mention

MAY 1, 2018

They did this by passing around the tape promoting it as “real video diary footage,” which became the first use of “viral content” to build hype. Social media is a great channel to go viral. It’s low cost, but when done right, can reach millions of people and generate substantial media coverage.

Film 73

Film Viral Newspapers Sports 73

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Rise of the social photobooth and video jukebox. Creating a sport around your brand may be the most sophisticated gamification on the planet.

Mobile 101

Mobile Community System Social Media 101

PR in High Definition

SEPTEMBER 24, 2019

This is where good PR work comes in – there is no fixed rule; an effective media relations practitioner just knows. The age of social. There’s a misconception that these Social Media Editors post what they’re told to. Sometimes, that means developing the content themselves or at least helping in the process.

Media 54

Media Newspapers Journalism Video 54

Mark My Words

JULY 31, 2015

Unlike many other shamed hunters of recent times, Palmer doesn’t have any personal social media channels and hadn’t done anything to publicise his trophy. Nearly a month later Walter Palmer was unprepared for the barrage of bile headed his way. It just happened that he’d shot the wrong cat.

Crisis Management 60

Crisis Management Energy Sports Reputation 60

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers. So what could Lochte have done differently?

Crisis 48

Crisis Airlines Reputation Corporate 48

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In Given today’s lightning-fast news cycle and the ability for social media posts to quickly go viral, it’s critical to balance process and speed to market.

Employee 217

Employee Leadership Crisis Management Viral 217

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. Red Bull Red Bull’s social media strategy is certainly ‘out-there’ and unique to them. In fact, almost all of their social posts on Instagram are video. To effectively capture this kind of content (i.e.

Video 62

Video Sports Brand Branding 62

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? Images via Pixabay: 1 , 2 , 3.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Doctor Spin

DECEMBER 7, 2023

Over time, values tend to revert to the average, a concept relevant in many areas, from sports performance to business metrics. Critical Mass: How Many Social Media Followers Do You Need? 12 Let’s say the number of new social media shares per cycle is a constant multiplier, m. 11 Silfwer, J. 2019, March 10).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Mindful Marketing

FEBRUARY 28, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A teenage football player’s verbal hits on an MVP NFL quarterback led amateur and professional sports analysts alike to call a personal foul. ‘Who taught the young man to talk that way?’

Sports 70

Sports YouTube Television Viral 70

NewsWhip

APRIL 7, 2021

Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . Media interest reached its peak on the 19th, while public interest peaked on the 21st, hitting close to 100,000 daily interactions. COVID-19 tests to ensure their safety.

Sports 148

Sports Comparison Viral Crisis 148

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% I don’t think there was as much tactical cross communication as there maybe needed to be.”.

Sports 148

Sports Viral Corporate Analysis 148

Prohibition

NOVEMBER 12, 2018

Between the 24-hour news cycle and constant social media updates, people hear about every piece of legislation, every political scandal, every social injustice – and you can be sure they’re talking about it offline too. In the world of Brexit, Trump and Jeremy Corbyn, it is hard to avoid politics.

Analysis 54

Analysis Viral Advertising Advertising 54

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. Five months ago, The Times reported: “Niche says that it has close to 3,000 social media accounts, with a total reach of 500 million followers. I’m dating myself.)

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. Five months ago, The Times reported: “Niche says that it has close to 3,000 social media accounts, with a total reach of 500 million followers. I’m dating myself.)

Media 28

Media Mobile Pinterest Journalism 28

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

MARCH 22, 2021

One of the key aspects of social media for media companies is understanding their strengths for engaging with audiences on different platforms. In this article we’re going to look back at 2021 for three different publishers, and see how they fared on the web, Instagram, and Facebook. .

Web 97

Web Instagram Facebook Media 97

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Social media will continue to become more disparate The internet is becoming a fractured place again.

Trends 78

Trends Social Media Community Viral 78