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The State of Small Business Ownership for People with Disabilities

Institute for Public Relations

The National Disability Institute researched the challenges and opportunities for small business owners who have disabilities. Multiple methods were used including a review of past census bureau survey data, in-depth surveys, focus groups, and interviews. Data were collected in 2022.

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Small Businesses and Link Building

Buzzstream

If you’re a small business owner, the answer should probably be yes – especially today, when the pandemic has forced much of the world’s business to be conducted online. . So how are small businesses approaching link building today? Most Common Marketing Strategies in Small Businesses.

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How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Garrett Public Relations

As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. The post How Can Small Businesses Prepare for the Recovery?

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Only half of small businesses invest in SEO—18% say they never will

Agility PR Solutions

While successful search engine optimization strategies offer lasting benefits, only half of small businesses in the U.S. (49 49 percent) invest in SEO, according to a new survey by business news and how-to site The Manifest.

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Nearly 40% of small businesses have no social media marketing strategy

Agility PR Solutions

More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business.

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Small Businesses Most Trusted to Make Changes in Advancing Equity

Institute for Public Relations

News and World Report examined Americans’ views on equity, discrimination, and how businesses have addressed these issues. An online survey of 4,085 U.S. adults was conducted from Oct. 21-30, 2022.

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70% of small businesses will invest in social media advertising in 2022—where, and how much?

Agility PR Solutions

Compared to other mediums or channels, social media is relatively new in the advertising space, and small businesses see invaluable merit in investing in popular platforms. The post 70% of small businesses will invest in social media advertising in 2022—where, and how much?