article thumbnail

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Technology is a great equalizer for a business. Here are some reasons why.

article thumbnail

How Executives From Lyft, Postmates and Microsoft See the Future of Tech and Small Business

PRSay

A recurring discussion at the annual Smart Cities New York conference was how tech innovations have the capacity to improve both the lives of urban citizens and the work small businesses do — if people are ready to adopt them. “If local businesses are plugged into new technologies, it can help them grow,” he said.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? But it has also used technology in an innovative way, to create a survey map of self-reported symptoms people are experiencing during the pandemic. Rallying around small business.

Brand 284
article thumbnail

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Align Technology. Fast Retailing. The post 5 Simple Ways Small Businesses Can Ace Social Listening in 2019 appeared first on Shonali Burke Consulting.

article thumbnail

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Because many store locations are in close proximity, it can be a win-win for both retailers.

article thumbnail

Guest Post: How Twitter Became My Platform of Choice

Deirdre Breakenridge

With technology impacting most industries, it’s likely things have changed since then. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media. Wendy is a 30-year veteran of corporate, agency, consulting, and small business ownership.

Twitter 208
article thumbnail

Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Marketing 306