Beyond PR

JULY 7, 2016

For many small business owners, home is not just “where the heart is.” Check your business’s local search results to make sure the information is complete and up-to-date. Because many store locations are in close proximity, it can be a win-win for both retailers. It’s where the money is, too.

Small Business 74

Small Business Local Marketing Guidelines 74

Waxing UnLyrical

APRIL 10, 2012

To the small business owner, Groupon might seem like an easy solution to drive business and increase sales. According to this New York Times article , most businesses make very little money off the deal (if any at all). A small business should not only expect but be ready for an influx of inquiries.

Small Business 106

Small Business Customer Service Facebook Retail 106

ImPRessions - Crenshaw Communications

MAY 24, 2018

Intuit reinvented itself six years ago as a provider of services to small businesses. From 2014-2016, its Small Business Big Game campaign was not only a contest for small business owners to win a Super Bowl ad, but a way for it to interact with and celebrate small business owners.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

Check out this post from Ron Stein about annual events and holidays B2B brands can leverage.)

B2B 156

B2B How To Conference B2C 156

Deirdre Breakenridge

DECEMBER 12, 2017

Then, while raising three boys, spending summers in the south of France, I founded and ran a jewelry business importing jewelry from France to the U.S. Wendy is a 30-year veteran of corporate, agency, consulting, and small business ownership. Ever one of us has this capability.

Twitter 208

Twitter Software Retail Agency 208

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

Stephen Waddington

MAY 17, 2020

Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. High street online - retail is accelerating online as small business retailers and wholesalers retool their supply chain and sell direct.

Tourism 118

Tourism Fashion Travel Retail 118

ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Image Credit: Pixabay.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

MARCH 28, 2018

consumer goods industry is being overturned by a new class of startups and small businesses. Direct-to-consumer brands are slated to disrupt traditional retailers at the highest rate yet in 2018. Scoping Out Competition. Coco-Cola Co. and Campbell Soup Co. were present to continue this trend. Experiential Marketing.

Retail 60

Retail Trade Shows Consumer Trends 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 86

Social Media Media Mobile SEO 86

Cision

JULY 26, 2017

Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority). Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics).

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

FEBRUARY 27, 2023

The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid! This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

5W PR

OCTOBER 24, 2019

Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit. In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages.

Facebook 60

Facebook Tools Advertising Advertising 60

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Spector, R.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. PR is powerful because when it works, it really works. Sell-out products can go on to generate additional coverage opportunities.

Print 112

Print Trends Agency Brand 112

Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. In my early 20s I was guided by the fragrant and fluorescent laced power of the mall, my cool friends in big cities and older grades, and the blast of evening TV ads proclaiming perfect French L’Oreal skin.

Television 68

Television Consumer Community Retail 68

PR Fuel

MARCH 19, 2021

Are you a small business, organization, or individual seeking to boost your visibility and credibility? According to the Harvard Business Review (HBR), 75% of retail products fail in the first year. According to the Harvard Business Review (HBR), 75% of retail products fail in the first year.

Small Business 90

Small Business Writing Engineering Infographics 90

Sword and the Script

FEBRUARY 20, 2018

When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. If a campaign doesn’t work you still have a billion-dollar business, right? How do you grow a business in that position?

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. But that’s not how this local business gets most of its leads, according to the owner George Roberts. I had walked past a sign on the sidewalk, for Alpharetta Cell Phone Repair , a dozen of times over the last year on my way to get a haircut.

Marketing 60

Marketing B2B Local Customer Service 60

Victorious PR

FEBRUARY 8, 2023

E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify. It doesn’t really matter where you work or what your business provides.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify. It doesn’t really matter where you work or what your business provides.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

E-Commerce E-commerce is essentially the buying and selling of goods and services over the internet, and there are three different types: Business to business —companies or retailers exchanging their goods or services, like Shopify. It doesn’t really matter where you work or what your business provides.

Industry 52

Industry Real Estate Healthcare Tourism 52

Waxing UnLyrical

JUNE 20, 2011

Costa is a major high street coffee retailer (and I should add that I love their coffee). Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. It made me think about the largest company in the UK without a Twitter account.

Twitter 79

Twitter Retail Small Business Resources 79

Rock the Status Quo

OCTOBER 19, 2015

If you have a restaurant or retail client who wants to monitor their customer reviews on websites like Yelp, Google My Business, Open Table and Trip Advisor, then mention software will not work. Small businesses can claim ownership of their business profiles on each review site individually to receive free review alerts.

Software 100

Software Google Reputation Social Media 100

Shift Communications

APRIL 27, 2015

Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. Facebook wants businesses to pay to be seen. While at first glance, it would appear that there’s a dip in Facebook’s revenue, this is a seasonal pattern. The drop in Q1 2015 is steeper than normal.

Mobile 60

Mobile Facebook YouTube Video 60

Waxing UnLyrical

OCTOBER 5, 2011

You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. In addition to being the hippest cat on the planet, Ken loves working with small businesses and non-profits. But at the same time you are doing that, you can also be doing the B2B end-around. The B2B End Around.

B2B 82

B2B B2C Creativity Social Media 82

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. So how can small business owners market themselves to make the most of this shopping holiday?

Small Business 40

Small Business Marketing Local Nonprofit 40

Sword and the Script

JANUARY 14, 2020

We work with the entire supply chain of what’s called the auto care industry: manufacturers of parts (like brakes, headlights, or oil filters), warehouse distributors of parts, retailers of parts (like the AutoZone or O’Reilly down the street) and the service centers and technicians that install the parts on your car (your shop).

Marketing 79

Marketing Data Wireless Industry 79

Public Relations Sydney

JANUARY 5, 2015

Think about what other publications you could pitch to, this could be daily newspapers, online blogs or vertical publications such as HR, small business, finance, entrepreneur and retail.

Pitching 40

Pitching eBook Strategy Newspapers 40

David PR Group

MAY 15, 2014

Further, time has shown that consumers like to look at reviews and read feedback on businesses which they may patronize. While some businesses (retail, restaurants, hotels) feel the most impact from reviews, Google offers the ability to review any business which has a Google Places listing.

Reputation 40

Reputation Hotels Crisis Management Google 40

Waxing UnLyrical

DECEMBER 20, 2012

Have a product, service, business that will make it more natural for people to find you as they are conducting searches. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. What about organic growth? Since I have no additional support, I am finding growth hard.

Community 93

Community Facebook How To Web 93

PR for Anyone

MARCH 21, 2020

to retail to small business, big business, even Wall Street. For business media, this is really all they are covering right now. Right now, every single industry is being affected by Covid-19 (coronavirus). What information can you provide the media about your industry that will be valuable to an audience?

Real Estate 290

Real Estate Skype Radio Pitching 290

Prohibition

NOVEMBER 6, 2021

You can use social platforms like Facebook, Twitter, Instagram, LinkedIn, or Pinterest to promote your business. For example, if you are a shoe retailer, you could use Facebook ads for special promotions. You can also use Pinterest to promote your website and to share your business goals. Paid social media strategy.

Social Media 62

Social Media Media Advertising Advertising 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. We like the way American Express has built its online publication Open Forum , directed at small businesses.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

MARCH 13, 2017

According to a HubSpot report , for small businesses, SEO is the second biggest investment priority after website development. For example, LinkedIn is most commonly used by B2B marketers while Facebook is commonly employed by B2C marketers (especially in the retail domain). ScreramingFrog.

SEO 229

SEO Social Media Tools Google 229