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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284
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Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad.

Marketing 306
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Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad.

Marketing 204
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Guest Post: How Twitter Became My Platform of Choice

Deirdre Breakenridge

With technology impacting most industries, it’s likely things have changed since then. We’re intimidated by technology, and are convinced that younger people are the only ones who can use social media. It took a year, but I joined a full-service advertising and public relations agency. Ever one of us has this capability.

Twitter 208
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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Image Credit: Pixabay.

Community 206
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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.