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Google, Trust and SEO

The Proactive Report

This is an excerpt from a Google patent application: “Not all references, however, are necessarily of equal significance. For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. Google Authorship.

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The Importance Of Authorship In Travel Brand Content

The Hoyt Organization

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. Authorship refers to identifying and crediting the writer of a piece of content by including information like an author’s name, bio, and photo. One of the ways you can do this is through authorship.

Travel 52
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Press Releases and SEO: What Are the Links Between the Two?

PR Fuel

Do you need to boost your SEO as well as your brand’s authority at the same time? Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. The SEO Benefits of Press Releases. What Are Press Releases?

SEO 52
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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender? Google you.

Brand 234
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

Viral 52
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150+ Guest Posting Sites That Will Actually Build Traffic (Analysis)

Buzzstream

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” For reference, the median DR in our analysis was 74.

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8 ways to boost your newsroom’s SEO

Presspage

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. ” Write ‘kickers’ for your headlines. .”

SEO 60