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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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How to Leverage Emotions to Boost Digital PR

Cision

So, which emotions do you need to target to make your content more shareable? Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. He specializes in SEO and Content Marketing activities.

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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script. All considerate inquires will be reviewed carefully.

Resources 117
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Content Marketing' And to make the story even more interesting, he organized a flash mob encouraging everyone in L.A. to visit and play in Caine’s Arcade. Dig deep and begin your presentation by telling a story.

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 94
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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas. Conduct Market Research Market research involves gathering information about your target audience and their behaviors.

Survey 99
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Behind the Headlines With Neil McAllister

Cision

How has content marketing changed over the years? Sorry, m’colleagues, but I use aggregators like the Drudge Report and Reddit as much as anyone. Those are both great stories – even if they’re not strictly accurate. And something else to think about: Neither of those stories is really about product. They’re about people.