Critical Mention

OCTOBER 9, 2019

Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Use Social Media for Storytelling. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Articles will get shorter and video will remain king. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Share Tweet Share. Until next time! Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78

ReimaginePR

MAY 30, 2015

Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. Even radio. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Video is among your most powerful tools.

Media 120

Media Television Video Print 120

PRSay

FEBRUARY 23, 2017

While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller. Brinkley , a man who used new technologies (broadcast radio) in the early 20th century to make wildly unfounded and dangerous health claims. As Jane writes “Honest, ethical professionals never spin, mislead or alter facts.

Healthcare 82

Healthcare Communications Ethics Radio 82

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. You have radio, TV, video, social media, text, email, and even snail mail. A Guest Post By Natasha Clark, Founder of Lioness Magazine. Target your promotion.

Enterprise 150

Enterprise Community Education Radio 150

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 More than half of the impressions generated on Twitter include an image or video. Meeker calls out the use of edited and curated images as a means of storytelling. Short form video has doubled in 12 months to more than 1.5

Report 81

Report YouTube Privacy Web 81

PR Fuel

JULY 24, 2018

Determine the chronology of your business story before writing it. 3. Use Tried and True Storytelling Techniques – Establish a clear beginning middle and end, use details to “show” your story and not “tell” it, and build suspense to keep the reader scrolling down or flipping pages. Just write like you speak. And that’s okay.

Pitching 40

Pitching Media Small Business Writing 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? How to Overcome These Hurdles . Content is not king; relevant content is. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Burrelles Fresh Ideas

JULY 25, 2023

Are certain outreach techniques, such as social media or radio ads, reaching customers more frequently? And for valuable tip sheets on live streaming, online video content, storytelling, SEO, and many other topics crucial to building your brand and business, check out our resources section here.

Tools 75

Tools System How To Software 75

Contently - Strategy

MARCH 5, 2024

After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. To a layperson, it might seem ironic that Current would sponsor a MrBeast video titled “ First to Rob Bank Wins $100,000 ,” but hey, it worked.

Financial 52

Financial Content Marketing Examples Banking 52

Sword and the Script

MARCH 3, 2020

Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett.

Pitching 78

Pitching Instagram Survey Data 78

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

Maxim Behar

MARCH 6, 2022

The journalists were people working in media, newspapers or TV channels, or radio stations. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. We write on Facebook in a certain way; however, we write emails in an entirely different way.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Cision

MAY 21, 2015

.” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations , sometimes the stars align and a story just writes itself. All you have to do is google it to get an idea of the massive hit this quirky, universally praised radio story has become since its release in March.

Airlines 136

Airlines Comparison Facebook Video 136

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. 7: Lou Hoffman. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52