Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

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Social Media Marketing Media B2B 149

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Social listening. Sentiment monitoring. Current trends.

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Analysis Media Reputation Trends 195

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

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Social Media Media Customer Service Radio 105

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Great advice!

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Small Business Social Media Radio Media 52

NewsWhip

DECEMBER 21, 2021

We watched as this story sent both the public and the media into a frenzy, and how this story spread like wildfire across the web, and how it may have damaged Formula 1’s reputation. . Media and Public interest to articles about the F1 Controversy. On the day of the race, both public and media interest soared.

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Reputation Sports YouTube Web 148

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages.

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SEO Social Media Strategy Media 80

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

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Social Media Media Analysis Radio 75

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. Set alerts so you know when your name pops up on social media and pay attention to what is being said. Photo by Elliot Sloman on Unsplash.

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Reputation Crisis Analysis Crisis Management 52

NewsWhip

NOVEMBER 11, 2021

That happened this week with NFL star Aaron Rodgers, who tested positive for Covid-19 and eventually revealed that he had not taken the vaccine during a controversial radio show in which he criticized the media and the ‘woke mob’. You can then use our social media feeds to check the media narrative against the public conversation.

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Reputation Brand Branding Reddit 78

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

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Data-Driven PR Data Analytics Product Launch 369

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

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Media Print Radio Consumer 100

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

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Reputation Case Study Mobile eBook 60

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. PR targets a broader audience including the general public, media, and stakeholders.

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Marketing Engineering Reputation Product Launch 78

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Reputation Crisis Management Crisis Enterprise 78

NewsWhip

JULY 20, 2022

Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. . Because of this, media monitoring has become a booming niche. Brands now have the power of complete coverage when it comes to reputation — an invaluable tool for any organization.

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Media Reddit Reputation Web 78

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. Solution: From courting media to scaling your story efforts, the smallest mistakes or overeagerness for coverage can stop a campaign in its tracks. Solution: Read the room. Conversely, too much follow-up is a mistake.

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Pitching How To Report Radio 240

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. In the end social media is not to blame for whether someone did something. Remember - knowledgeable!

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Social Media Media Writing Web 52

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related.

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Social Media Marketing Pinterest Media 120

Maxim Behar

APRIL 2, 2024

Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? PR used always to be dependent on traditional media, as well as being dependable. This has entirely changed with social media, which has uplifted the quality of Web 1.0

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Print Social Media Web Television 64

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time! Critical Mention.

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Radio Media Newspapers Sports 104

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. AirPR: How do you see PR & content marketing evolving in 2018?

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Interviews Radio Small Business Pitching 284

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It helps organizations stay informed about their reputation, competitors, and industry trends. Key metrics include: Reach : The number of people exposed to a piece of media.

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Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

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Media Nonprofit Pitching Analytics 97

Deirdre Breakenridge

OCTOBER 5, 2016

Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive. With influence top of mind, where is the conversation about reputation & credibility? A few of the #PRStudChat topics and questions we’ll discuss on the 11th will include: How do we decide to act/respond/engage?

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Twitter Community Ethics Radio 293

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media.

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Radio Television Social Media Sports 92

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

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Crisis Communications Transportation Conference Social Media 148

PRSay

SEPTEMBER 8, 2020

On TV and radio, she is a frequent commentator on disinformation and Russian and Eastern European affairs. Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks. Ahead of her keynote speech Oct.

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Communications Government Viral Radio 176

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. Platform and Target Audience.

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Brand Branding How To Radio 135

Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. The public landscape is dominated by the language of online communication and social media in particular. Elitism is the last prominent feature in social media because such platforms are for mass consumption.

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Ethics Social Media Local Corporate 64

Critical Mention

AUGUST 6, 2020

A good media database provides users with multiple ways to search for contacts by a wide range of details. . Media type. Contact methods; address, email, phone, website, social media. Media is a 24/7/365 endeavor, so any platform you choose should offer support around the clock as well. All-in-One Media Service.

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Media Radio Local Tools 104

5W PR

FEBRUARY 17, 2020

While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. Owned media is any content or messaging platform the brand owns or exclusively controls. Shared media is a continually growing and shifting PR opportunity.

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Media Print Advertising Advertising 103

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? As a digital publicity specialist working with executives in the social media space, my first response to that is to put more managing partners on social media and optimize their personal brands for the good of the firm’s.

Social Media 60

Social Media Media Television Radio 60

PRSay

DECEMBER 22, 2021

Whether you’re a diehard Taylor Swift fan or just know her songs from the radio, her smart moves in 2021 and in the past offer lessons for PR professionals. Remember that you can always rebuild your reputation. After taking a 17-month hiatus in 2016 and 2017, Swift reemerged in a way people didn’t expect.

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Communications Film Radio Reputation 148

Flack's Revenge

AUGUST 14, 2019

Your company’s hard-won reputation is an immeasurable asset. A PR crisis could ravage your reputation, and any number of potential developments can trigger one. How you manage a PR crisis can determine the depth of the impact on your brand’s reputation and/or the length of time it takes to recover. This post is by David H.

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Crisis Reputation Radio Analysis 120

5W PR

APRIL 11, 2023

They don’t rely on mass-market channels like TV and radio ads. Instead, they use print magazines, social media, and events. Rather than just selling products based on features and benefits, luxury brands focus on their image and reputation. These channels allow them to reach a specific audience more effectively.

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Marketing Radio Print Consumer 78

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. The Story in a Nutshell . stories and north of 3.6

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Crisis Communications Crisis Writing Social Media 148