PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

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Pitching Television Trends YouTube 130

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

How To 130

How To Pitching Film Video 130

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Be flexible in your pitch.

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Pitching Radio Newspapers Print 150

PR for Anyone

APRIL 17, 2020

You can actually be your own public relations manager just by honing in on your story. I always encourage my clients to write their “Wow Bio.” That’s why I want you to sit down and write it all out. Use that when you pitch the media. Everyone has a story to tell. What’s yours? It could be a rags to riches.

Television 130

Television Writing Pitching Course 130

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: Nail the elevator pitch. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. NewsWhip NewsWhip is a real-time media monitoring platform that gives users the ability to predict what stories will be important that day based on public interest in an article.

Tools 78

Tools Communications Pinterest Analytics 78

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! I threw that question to one of Murray's teammates who pitches.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

PRSay

OCTOBER 29, 2019

From “Wayne’s World” to The Lonely Island, “ Saturday Night Live ” has been writing internationally recognizable sketches, songs, jokes and characters for 45 seasons now. No matter how many episodes they go through, SNL continues to find new ways to make us laugh, lampoon our public figures and create new waves of comedic stars.

Television 111

Television Writing Storytelling Video 111

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

Cision

MAY 2, 2017

Sweeten your marketing plan by adding in free publicity. You’re growing your visibility with social media and now by adding in free publicity, you’re making it all happen much faster and to a larger audience. Did you invent a revolutionary product, write a book, or win an award? PR = Jelly. Now for the jelly. Start locally.

Social Media 167

Social Media Media Local Pitching 167

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I write a considerable number of cybersecurity stories as well, something I didn’t anticipate when I started working this beat. What advice do you have for PR people that want to pitch you?

Technology 93

Technology Meeting Media Analytics 93

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

PR for Anyone

MARCH 16, 2022

Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. So, really think about before you post, before you pitch, before you do anything.

Storytelling 130

Storytelling Media Video YouTube 130

ImPRessions - Crenshaw Communications

JUNE 7, 2016

Those working at NY public relations firms love summer as much as anyone — the weather, the abundance of events and the return of “Orange is the New Black” are just the beginning! ” One of them may be a perfect match for a spokesperson or product pitch. Making Olympic opportunities. Other avenues?

Sports 120

Sports Television Pitching Conference 120

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Cision

APRIL 27, 2016

How do you approach public relations for entertainment brands versus other types of brands? Television series are a great example of this – now people are binge watching entire seasons. Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu.

Real Estate 120

Real Estate Television Technology Agency 120

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Internet ad spend surpasses television spend. So, don’t write off chatbot pitches just yet.

Trends 159

Trends Mobile Advertising Advertising 159

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

Bianchi Biz Blog

SEPTEMBER 7, 2021

As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster.

Meeting 90

Meeting Transportation Media Journalism 90

Sword and the Script

AUGUST 4, 2020

television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,500 brands and theatrically released movies.” And, thanks to his double uncle, the public was starting to accept the idea of psychology more and more. c) What makes a great pitch?

Media Relations 149

Media Relations Media Print Software 149

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. Your pitch is much more likely to be seen easily. Anyone can get publicity!

Pitching 130

Pitching Television Media YouTube 130

Flack's Revenge

NOVEMBER 29, 2021

There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. PR Agency Pitch (“F*ck the Weather, we are Changing the Cultural Climate”). There he is pitched by PR agency owner Berry Schneider and her sidekick Comfrey. PR Translator: OK, here we go, PR yes-women.

Pitching 156

Pitching Conference Enterprise Course 156

Flack's Revenge

NOVEMBER 29, 2021

There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. PR Agency Pitch (“F*ck the Weather, we are Changing the Cultural Climate”). There he is pitched by PR agency owner Berry Schneider and her sidekick Comfrey. PR Translator: OK, here we go, PR yes-women.

Pitching 156

Pitching Conference Enterprise Course 156

Deirdre Breakenridge

NOVEMBER 8, 2015

As a Public Relations volunteer on the production team, I was ready to do what it takes to help reach our goal. As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. If we win, Indiewire will write about this documentary film.

Film 150

Film Social Media Video Writing 150

Beyond PR

MAY 2, 2017

Sweeten your marketing plan by adding in free publicity. You’re growing your visibility with social media and now by adding in free publicity, you’re making it all happen much faster and to a larger audience. Did you invent a revolutionary product, write a book, or win an award? PR = Jelly. Now for the jelly. Start locally.

Social Media 78

Social Media Media Local Pitching 78

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! Anyone can get publicity! And that’s what we call evergreen pitches. PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Video 130

Sword and the Script

MARCH 29, 2016

A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman. Two weeks later the noise from his PR stunt landed him a job with DC Comics …writing Batman comics. The Comics Professor PR Stunt.

Television 60

Television Course Newspapers Reputation 60

Marketwired

APRIL 12, 2016

This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. You might use traditional public relations as well.”. Of course, no matter the publication, Waxman says the same basic PR questions apply, What is the story ?

Advertising 100

Advertising Advertising Television Radio 100

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive.

Meeting 74

Meeting Automotive Media Journalism 74

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Anyone can get publicity!

Pitching 130

Pitching Television Media Real Estate 130

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. PR FOR ANYONE.

Pitching 130

Pitching Fashion Media Interviews 130

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60