Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 150

Employee Print Writing Survey 150

The Awards Blog

AUGUST 30, 2019

Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. . Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Tell us about your awards strategy.

Writing 52

Writing How To Local Examples 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Authentic Storytelling Project. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing?”

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. At Contently, I think you know how much we value storytelling by now. original sound – We are a newspaper. But my tailored algorithm isn’t all cute cat clips and conspiracy theories.

B2B 139

B2B Brand Branding B2C 139

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field. your spotlight.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Earned media should be a consistent piece of your content distribution strategy. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It’s all storytelling. What constitutes a successful media strategy? Rapid Fire Round.

Newspapers 120

Newspapers Journalism Pitching Report 120

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. As narrative becomes ever more important to a brand’s success, editors have to be experts not only in language, but in storytelling. In order to do this, the editor must wear many hats.

Communications 60

Communications Storytelling Instagram Guidelines 60

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. It is also an almost primitive way of communicating compared to most of today’s PR strategies. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Cision

JUNE 10, 2015

“If you want your earned media to work, figure out the passion points for the co mmunity that the newspaper is going to be covering and figure out how your client fits into that larger area,” he says. The question they always come back to when writing a story is, what is going to resonate with my readers? — Beryl Love.

Pitching 120

Pitching Policies Ethics Mobile 120

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Each news outlet may have its own publishing schedule; however, as website analytics improve, more and more of them are turning to audiences’ online habits to inform their strategy. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

The Hoffman Agency

MARCH 20, 2017

editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements.

Publicity 63

Publicity Construction Agency Advertising 63

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. Melissa Thibodo @MelissaThibodo. written by Tiffany Gallicano) .

Sports 0

Sports Leadership Internal International 0

PR Fuel

DECEMBER 7, 2021

A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Public relations professionals are typically tasked with writing press releases and succinctly sharing a storyline or hard-hitting piece of news. Press releases should be factual and tell a story. Boilerplate.

Writing 102

Writing Construction Newspapers Storytelling 102

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 178

Survey Marketing B2B Study 178

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. The journalists were people working in media, newspapers or TV channels, or radio stations. Similarly, the language that we use to write on Twitter is entirely different.

B2B 52

B2B Communications Media Newspapers 52

PR Conversations

AUGUST 17, 2014

Indeed, I’m concerned that where PR practitioners have rebranded themselves as Communicators working in Communication(s) functions, they generally mean they like to write (or maybe, only maybe, that they are good at this). Others now describe themselves as storytellers, content curators or narrators.

Education 87

Education Training Policies Crisis Management 87

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. At the end of the day, strategy trumps tactics for building long term value. What could we have done better?

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Neiman Labs suggests strategies to counter misinformation include downranking, editorial panels, labelling and removal.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. “That was the thing.

Media 111

Media Journalism Content Marketing Education 111

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations.

Groups 60

Groups Internal International Conference 60

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60