Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Boost Website Traffic.

Writing 59

Writing SEO Local Advertising 59

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I also produce audio and video content for our online and multimedia channels. What advice do you have for PR people that want to pitch you?

Transportation 101

Transportation Meeting Newspapers Media 101

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Mika: Nail the elevator pitch. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Explore media outlets outside of newspapers, too. You can save time by writing press releases with the publication’s rules in mind.

How To 92

How To Guidelines Writing Pitching 92

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. Social Is Integral. The takeaway?

Pitching 159

Pitching Social Media Fashion Newspapers 159

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I had a great time filming a piece with our video team in which we charged an EV at a regional supermarket and bought the ingredients for a Boston Cooler, an ice cream float that is famous in Detroit. What advice do you have for PR people that want to pitch you?

Automotive 86

Automotive Report Meeting Radio 86

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Why is that a lead for our newscast?”

Meeting 98

Meeting Media Print Enterprise 98

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs. Have a reason.

Meeting 83

Meeting Automotive Media Transportation 83

Newsfile

FEBRUARY 28, 2024

A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. How Do You Pitch the Media ? What is an Op-Ed ?

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

JANUARY 17, 2022

Use a Professional to Write and Distribute Press Releases. Consider using the services of a professional press release writing service. Consider using the services of a professional press release writing service. These agencies are knowledgeable in writing different types of press releases. Use the Right Outlets.

Radio 99

Radio Local Writing Newspapers 99

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Better Writing Blogs. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

NOVEMBER 1, 2021

You really have to try to not have fun when writing about the automotive industry. I love the written word, but video and audio exponentially add new ways to get my point across or to accentuate a specific idea. What advice do you have for PR people that want to pitch you? What story or stories are you most proud of?

Meeting 76

Meeting Automotive Media Newspapers 76

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. But before you start writing, think about what you want to convey in your news announcement.

Conference 120

Conference How To Infographics Leadership 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Products: media monitoring & reporting, media outreach, short video demo. Products: media database, media monitoring & reporting, email plugins for Gmail and Outlook, pitch analytics.

Technology 93

Technology Software Resources Pitching 93

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. Not this time. A government could be unsettled by a foreign player. Public relations professionals face a challenge too.

Media 74

Media Viral Video Newspapers 74

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Write snappily Use active voice, not passive. How to stand out?

Wikipedia 103

Wikipedia Writing Video Report 103

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

Survey 178

Survey Marketing B2B Study 178

PR Fuel

JULY 1, 2021

Newspapers. Learning how to properly write and format a press release can take time and practice. An experienced team can write your press release for you. Otherwise, make sure to write using the inverted pyramid style. Create Your Pitch. When developing your press release submission, a killer pitch is essential.

Guidelines 64

Guidelines Pitching Analytics Social Media 64

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. Storytelling can come to life in written, audio or video forms, or in a blend of all three. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Notice none of them cited a wire service.

Survey 99

Survey Industry Leadership Study 99

Cision

APRIL 27, 2016

As the media landscape continues to change and video and multimedia formats play a bigger role, our teams are thinking and executing programs that go beyond traditional communications to content creation that’s engaging, shareable and searchable. Internships give a solid foundation for quality research, pitching skills and writing.

Real Estate 120

Real Estate Television Technology Agency 120

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. That way, you can write the subject line with the reader in mind. Journalists receive hundreds of PR pitches every day. A Greeting.

How To 66

How To Pitching Writing Social Media 66

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Cision

MARCH 14, 2016

Clayton created divided 88 Acres into chapters and sprinkled in short videos and strong imagery. When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales. The four P’s of storytelling.

Storytelling 120

Storytelling Skype Energy Software 120

Cision

FEBRUARY 17, 2016

His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. To that end, this year’s roundup is uh-mazing.

Marketing 198

Marketing Content Marketing Data Social Media 198

Solo PR Pro

FEBRUARY 11, 2016

Some questions to consider as part of this preliminary process include: Why are you writing this article? Writing the article. Once you decide to do a bylined article and have determined its purpose, the next step is to write it. Key questions to first ask yourself before you start writing: Who cares? What is the problem?

How To 40

How To Guidelines Pitching Writing 40

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. For one thing, your local newspaper might not be the best fit for the story.

Publicity 63

Publicity Small Business Advertising Advertising 63

Beyond PR

APRIL 8, 2016

If you don’t demonstrate relevance instantly, your press release and pitch risk missing the mark, says Mike Sharp ( @Sharp208 ), a former journalist turned PR pro. Before making the move to PR, Sharp was a video journalist, with experience in TV, radio and newspaper reporting. Who does it impact? Package the story.

Communications 40

Communications Media Pitching Radio 40

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video.

Media Relations 40

Media Relations Media Journalism Print 40