Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals Policies System 74

NewsWhip

JULY 14, 2020

For example, within the business, we have a media unit staffed with former national news journalists. This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

These lists often include new technology-based PR tools or the latest social or other media platforms. As if swimmer Ryan Lochte’s juvenile behavior at the Olympics weren’t bad enough, he then compounded it by lying to the media. Ryan Lochte swims into murky reputation waters.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Many of them offer COVID-19 vaccinations. Measure your results.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

JUNE 3, 2020

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company also combined that with traditional media monitoring: “TVEyes also tracked the term ‘Tom Brady’ in its Media Monitoring Service network of more than 2,200 stations worldwide for 48 hours after the event.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Shift Communications

JANUARY 12, 2016

This sharply brought to light the important issue of pharmaceutical price transparency, and America’s growing frustration of having to choose between paying for necessary prescriptions or other necessities. Technology. What technological changes could threaten your business? Technology is constantly evolving.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

ISEBOX

JANUARY 26, 2017

They do awful things to organizations across every industry, not just pharmaceutical companies. Infecting your technology with ransomware is among the foulest things a hacker can do. Read Time: 2 minutes. Hackers are nasty.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

MaccaPR

MARCH 12, 2019

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. We measured paid media and website metrics, including video views and comments received. They started a new division of senior-focused in-home, assistive technology products.

Agency 54

Agency Healthcare Interviews Insurance 54

Victorious PR

FEBRUARY 8, 2023

They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Who Needs It? This is where PR comes in.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Who Needs It? This is where PR comes in.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Who Needs It? This is where PR comes in.

Industry 52

Industry Real Estate Healthcare Tourism 52

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. Social media is huge and loud. Align Technology. Regeneron Pharmaceuticals. Create social media accounts on networks your target audience use. They include: Adobe Systems.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Beyond PR

SEPTEMBER 14, 2016

It would be simple (and accurate) to say that all content moving in English should also move in Spanish and go to Spanish-language media organizations because of the growing population of Spanish speakers and the likelihood that regardless of the language, the content will be of interest to all groups. Consumer Technology.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Yes, that’s historically accurate.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

MaccaPR

NOVEMBER 19, 2014

Flash forward to 2014—add in the conversational power of social media and the requirement for marketers to stand for something larger than their products–and you’ve got a wave of “fem-vertising” that''s sparking spirited conversations about gender equality. Always: #LikeaGirl. Source: Verizon ). But critics didn’t buy it.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Cision

MAY 17, 2016

One of the great benefits of being in this field is bearing witness to the evolution of technology and human interaction with it. Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. From my spaceship….

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PRSay

MARCH 29, 2017

The gulf is growing between the mass population and the elites in all fields—business, government, the news media and non-governmental organizations, says Richard Edelman, chief executive of the communications marketing firm bearing his name. “The media is also now an echo chamber,” Edelman says.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. more views.

Infographics 72

Infographics Case Study Video Survey 72

ISEBOX

JANUARY 12, 2017

So, all you need to do is go to the 4-5 most-used social media platforms, find all Top 20 Big Pharma profiles, review every single piece of content they posted for the last few months – then analyze the responses, comments, interactions, and other indications of engagement for each post.

Social Media 70

Social Media Pharmaceuticals Company Media 70

Maxim Behar

NOVEMBER 16, 2020

You are right that our social media was a bit like modern obituaries. Host: If you see the bigger picture, you would be left with the impression that the main business here is related to restaurants and clubs, and the rest is the pharmaceutical test business. You have media, you have no one to ask you awkward questions.

Government 52

Government Measurement Crisis Radio 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202