ImPRessions - Crenshaw Communications

JUNE 3, 2021

It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail.

Media 212

Media Pitching Report Interviews 212

ImPRessions - Crenshaw Communications

APRIL 25, 2017

We tend to think the retailer was being intentionally provocative, given its history of controversial products (see: Kent State splattered sweatshirt ), so we give it a failing grade on this one. Unfortunately, Urban Outfitters isn’t the only retailer to launch a product that reminded some of Nazi Germany.

Retail 168

Retail Course Local Brand 168

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. The changing media landscape has enabled PR pros to do more than traditional media relations.

Meeting 62

Meeting Course Retail Media Relations 62

Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! I covered and edited our finance and insurance stories, and I was a member of our retail team, covering dealer trends and some of the largest dealership groups, AutoNation, Group 1 Automotive and Asbury Automotive Group.

Automotive 79

Automotive Meeting Report Insurance 79

The Stalwart Blog

JANUARY 28, 2016

Current position — Google, Retail Marketing Team. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers. I support our marketing initiatives across North America retail for Google products. . Melina Destein , Stalwart summer 2012 intern.

Internal 60

Internal International Retail Ethics 60

Flatiron Communications

JANUARY 29, 2015

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. About Flatiron Communications LLC.

Agency 28

Agency Retail Apparel Mobile 28

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

Landis PR

AUGUST 23, 2021

It really honed in on how the COVID-19 pandemic impacted grocery retail. When I was little, I always wanted to write for People magazine. Which story or stories make you the proudest? . In Food Logistics’ September 2021 issue, I wrote an article titled “Post-Pandemic Grocery Shopping.” I’m proud that they let me tell their story.

Meeting 69

Meeting Media B2B Transportation 69

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. But how do we frame it up and how are we consistent with each other?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Bianchi Biz Blog

JANUARY 24, 2022

Dealerships are leveraging online business models that redefine the customer experience in automotive retail. I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. They were all very kind to me when I was writing for 605 Magazine and could barely put two interview questions together.

Meeting 79

Meeting Automotive Media Technology 79

Communications Conversations

MAY 30, 2018

We wrapped an Indiegogo campaign this spring, which helped us build an initial base of pre-order customers, and plan to fully launch our online store and retail tests this summer. What drove your decision to look outside the PR field for employment? They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Bianchi Biz Blog

APRIL 5, 2021

And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. For many years, I worked with a writing coach named Jim Stasiowski. We have been ramping up our coverage of mergers and acquisitions in the auto dealership world and we’ll have more coming on that soon.

Automotive 66

Automotive Web Meeting Media 66

Bad Pitch Blog

JANUARY 16, 2012

In addition to major news organizations , anyone doing PR for a luxury or fashion brand are sure to find some of their media using Instagram. The Wall Street Journal: retail and fashion features reporter Elizabeth Holmes on Twitter In this example, Elizabeth is establishing contact with a source to ask questions via Twitter.

Social Media 64

Social Media Media Instagram Fashion 64

MaccaPR

FEBRUARY 25, 2015

Evan Ramstad, who we hired about 18 months ago from the Wall Street Journal , edits Adam Belz on the economy (he also blogs at "3D Economics" ), real estate reporters Jim Buchta and Kristen Painter (who came here from the Denver Post , and contributes to the "Just Listed" blog), and our retail writers Kavita Kumar and John Ewoldt.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. I write from the corporate side, in-store marketing, promotions, advertising, financial results. After 16 years of Catholic school, I can state with confidence that praying to your deity of choice will not stop bad media relations.

Pitching 40

Pitching Construction Exercises Retail 40

Waxing UnLyrical

NOVEMBER 24, 2010

. “First of all, with any new client, we place WOM at the center of everything that they do; we don’t talk about Social Media, we talk in terms of Social Interfaces. Or, if we PR pros become smarter about looking beyond the traditional boundaries of our media-relations focused discipline, will it – in time – take the lead?

Travel 79

Travel Case Study Creativity Advertising 79

Norton's Notes

MAY 13, 2015

Six years ago, I would have said I specialise in healthcare and B2B, too; however after almost six years working as an independent consultant, I’ve had a chance to work with a number of big retail companies (Walmart, Sleep Number, Walgreens, Sleep Number), so that would probably be an area of focus for me as well. 1) Write every day.

Interviews 28

Interviews SEO Blogging Writing 28

NewsWhip

APRIL 28, 2021

The intersection of media relations, social media, & content creation. Does that mean media relations, influencer management, all blend together as a discipline in your work now, Kirsty? Okay, it needs to be media relations still. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. Is Taylor really composing every tweet, writing every post and personally popping each image online? it’s her skills in self-promotion and image management that put her a cut above.”.

Social Media 48

Social Media Marketing Media YouTube 48