Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 138

Software Pitching System Analytics 138

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. The rest surveyed (95%!) It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 176

Survey Marketing B2B Study 176

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Finally, developing a strategic content syndication partnership might be an option for you.

Measurement 356

Measurement SEO Web Social Media 356

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? How to secure media coverage through outreach. Media relationships. Build brand awareness.

Print 112

Print Trends Agency Brand 112

Cision

MARCH 21, 2016

Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. So how can you stay on the cutting edge of the news industry?

Trends 120

Trends Mobile Media Print 120

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. An exec I worked with once told me he didn’t exist until he saw his name in print. The final outcomes of any media relations effort are never 100% predictable.

Print 120

Print Advertising Advertising Survey 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager. Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Misguided media relations strategy. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Sword and the Script

AUGUST 9, 2016

This means it is more important than ever to get more value out of existing media relations efforts. Nobody Watches the Media like the Media. The most trusted names in news are media brands with which you are already familiar, according to a new survey by the Ogilvy Media Influence team.

Study 60

Study Publicity Survey Engineering 60

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. The sensors then collect data on what elements of the event-specific guests have interacted with and even trigger the delivery of surveys that are relevant to their interactions.

Community 91

Community How To Marketing Data 91

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. Sometimes that also wound up in print, but it was frothy that earned the interview. If you’re looking for news, listen for frothy words.

Financial 60

Financial Pitching Banking Trends 60

Burrelles Fresh Ideas

OCTOBER 24, 2023

In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 96

Strategy Ethics Social Media Data 96

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. Million and Eyes the U.S. NOT an editorial placement. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? Even surveys don’t really cut it. The company works with adtech networks to do for media coverage what adtech is doing for advertising. That’s only about one-third of all PR pros (see this survey and this one for data).

Publicity 90

Publicity Media Advertising Advertising 90

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Send More Multimedia in PR Pitches. Use Multimedia to Tell a Better Story. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. Conflicting interests.

Journalism 64

Journalism Brand Branding Advertising 64

Doctor Spin

MAY 21, 2021

On behalf of the Beech-Nut food company , “The Father of Spin”, Edward Bernays hired a well-known New York physician to survey other physicians to see what was most healthy—a light or a heavy breakfast. Edward Bernays, the father of public relations. See also How to write a PR pitch. ” No, I’m joking.

How To 52

How To Hotels Survey Employee 52

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Frederik Vincx

DECEMBER 11, 2015

The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Simplify contact management.

How To 60

How To Software System Employee 60