5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Meeting 88

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 173

Media Relations Media Pitching Survey 173

Stephen Waddington

MAY 16, 2022

Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists. Journalist engagement has decreased from 2021, with journalists only responding to about 3.37% of pitches.

Pitching 151

Pitching Media Relations How To Media 151

Bianchi Biz Blog

APRIL 11, 2024

What the media says about CES Here’s what veteran automotive analyst, journalist and Autoline host John McElroy said about CES 2024: “At a time when most auto shows have withered in grandeur and media relevance, CES has emerged as the most important auto show in the world. billion – which is a LOT of attention!

Automotive 99

Automotive Mobile Government Technology 99

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. Digitally savvy PR pros have adopted newer techniques to cut through the clutter, but what about the traditional tactics, like embargoes and exclusives? Give our services a try.

Media Relations 157

Media Relations Survey Media Report 157

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts. That’s because law firms are virtual content creation machines.

Media Relations 67

Media Relations Strategy Marketing Media 67

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

MAY 19, 2020

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field.

Media Relations 200

Media Relations Twitter Media Survey 200

Ronn Torossian

JUNE 28, 2018

Media relations experts need a way to connect with followers on a deeper level, by providing them with the assistance and content they need to thrive. With enough information about a specific audience, any company can make the most … READ MORE ».

Media Relations 150

Media Relations Data Media Blogging 150

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. Pricing wasn’t listed, because…you have to talk to sales!

Media Relations 149

Media Relations Media Print Software 149

Business Wire

FEBRUARY 8, 2022

Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation. Mainstream journalism is in free-fall—or so the headlines warn us.

Journalism 410

Journalism Blogging Report Industry 410

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Remote PR Jobs

AUGUST 31, 2022

Think about what is important to your executive - and start there. Maintaining an optimistic and tenacious attitude about your work will also show the c-suite your dedication. Developing media relations will aid your company’s success not just now, but into the future. For example, is it broadening audiences?

Publicity 208

Publicity How To Storytelling Construction 208

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. However, there is varying opinion about the ideal length for emails. The bottom line is, [some] media rules were made to be broken.

Media Relations 195

Media Relations Media Pitching Product Launch 195

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Do consider the meaning of holidays.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services.

Survey 170

Survey Media Relations Pitching Media 170

Prowly

JUNE 7, 2019

Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations? The post How to Build Good Media Relations – Best & Worse Practices to Help You Improve appeared first on Prowly Magazine.

Media Relations 152

Media Relations How To Media Pitching 152

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In today’s world of social media, media relations is so much broader. Some have strict rules about promoting your company or products.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19.

Media Relations 158

Media Relations Journalism Media Survey 158

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 111

Media Relations Media Survey Pitching 111

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

OnePitch

FEBRUARY 28, 2024

We often share the PR mistakes or journalist pet peeves, but there’s a lot to love about PR and media relations. We asked the question: “What do you love about PR?” It’s February, and love is in the air. Recently, OnePitch held a meet-up event with journalists and PR professionals in New York City.

Community 59

Community Meeting Media Relations Media 59

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. Here are a few of the #PRStudChat topics/questions we’ll discuss the night of January 25th: How much do you need to know about the journalist and his/her community?

Media Relations 150

Media Relations Media Pitching Television 150

ImPRessions - Crenshaw Communications

MAY 24, 2018

When I was introduced at a board meeting of investors and stakeholders, the founder casually mentioned that I’d be serving as a media spokesperson as the company navigated tricky messaging around gray areas of the industry. This came as a surprise to me, and later a board member pulled me aside to talk about it.

Media Relations 136

Media Relations Media Ethics Reputation 136

PRSay

JUNE 28, 2022

The latest reminder of the perils that press conferences pose comes as new, conflicting facts have emerged about the tragic shootings on May 24 at Robb Elementary School in Uvalde, Texas, in which 19 children and two teachers were killed. Abbott said he had been “misled” about the police response to the shooting and was “livid.”

Conference 182

Conference Crisis Training Public Affairs 182

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Deirdre Breakenridge

APRIL 15, 2019

Now, if you are in the business of influencing the media (like my friends who work in PR), this fragmentation of the media landscape has introduced an entirely new level of complexity to your job. While media relations has always required a great deal of skill, hard work, and luck, in many ways it was pretty simple.

Media 268

Media Data Google Report 268

Garrett Public Relations

JANUARY 20, 2024

Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work?

B2B 158

B2B How To Company Publicity 158

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 99

Media Relations Report Industry SEO 99

Cision

SEPTEMBER 25, 2017

But how can you tell the extent of a journalist’s openness for PR interactions and the extent of the skepticism about the industry? These journalists are disproportionately reliant on email for communication, and 25 percent of them express that concern over copyright law keeps them from being more prolific on social media. Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Polaris

NOVEMBER 17, 2014

We’ve all heard about journalists plagiarizing the work of other writers and even repurposing their own work and calling it “original.” Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. Media Relations'

Media Relations 232

Media Relations Marketing Media Fashion 232

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? The Media Won’t Cover You if They Don’t Know You. His solution?

Media Relations 120

Media Relations Media Pitching Measurement 120

PRSay

MAY 31, 2018

I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. It’s important to realize we’re all the same, that everybody has relationship angst or family problems or worries about their health etc. I’m talking about the real empathy.

Media Relations 88

Media Relations Media Pitching Course 88