Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

ReimaginePR

OCTOBER 24, 2015

But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you. Your objectives should give you real outcomes against which you can measure the success of your initiatives. You can measure how many people shared a post on social.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

prTini

SEPTEMBER 19, 2014

Industry Groups Release Wikipedia ‘Manual’ for PR Pros. 3 Social Media Measurement Tips to Improve Click-Through Rates. Meet the Man Who Unlocked the Secrets of Mobile Marketing. Budweiser Wants You to Buy a Facebook Friend a Real Beer. Pay to Play – The End of Free Social Marketing? The Secret Art of the Follow Up Email.

Tools 50

Tools Wikipedia Case Study Marketing 50

Shift Communications

MARCH 17, 2016

For better or worse, many journalists today are measured on the eyeballs they bring to the site. Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Mimic stories that have performed well.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Stuart Bruce

FEBRUARY 21, 2015

Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. Social Media Measurement framework user guide – 5 points. CIPR Wikipedia Best Practice Guidance – 5 points. CIPR Google Analytics for PR Measurement and Evaluation – 5 points.

Case Study 60

Case Study Conference Training Wikipedia 60

PR Conversations

SEPTEMBER 8, 2011

Her methods invariably included choosing an appropriate publication and obtaining coverage that not only changed perceptions, but led to measurably outcomes. She does not even have a Wikipedia entry. Time to write that Wikipedia entry I think. Today Constance seems largely forgotten.

Publicity 40

Publicity Wikipedia Fashion Writing 40

Norton's Notes

JULY 29, 2015

Twitter’s approach to open data also makes measurement easy. It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged. Which is your social media platform of choice and why? Not so much a campaign, but a project.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

JANUARY 14, 2011

and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It You can customize the colors, etc., It just did it on the Flickr link above.) Why bother, if you already have a search box on your blog, you ask?

Blogging 93

Blogging Facebook Twitter Measurement 93

Cision

NOVEMBER 6, 2017

Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. Recently, the social media giant roped in the assistance of Wikipedia , a well-monitored news resource, as well as 133,540 moderators in an effort to reduce the instances of fake news on Facebook.

Google 225

Google Facebook Wikipedia Engineering 225

Waxing UnLyrical

SEPTEMBER 30, 2010

Heres the Wikipedia article for YouTube Live: [link] And the channel featuring the full live show and highlights: [link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Dea Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias. According to Grinberg less than 18% of 1.6

Wikipedia 74

Wikipedia Ethics Case Study Google 74

ZudePR

JULY 20, 2016

Spot on, Wikipedia. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. For the last year I’ve been injured.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. Some articles I’ve read cite 11 acquisitions in its recent history.

Technology 12

Technology Software Company Marketing 12

The Proactive Report

JANUARY 2, 2018

Via Wikipedia. A minute is measured by seconds, or by a clock. I could live a life of accomplishing a million to-do’s and leave nothing memorable behind. One of two confirmed photos of Abraham Lincoln (highlighted in the sepia color) at Gettysburg taken just about noon. That month 51,000 soldiers were killed on that battlefield.

System 0

System Wikipedia Travel Education 0

MaccaPR

JANUARY 6, 2015

If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). An example of a hero of free authority: Jimmy Wales of Wikipedia.” His personal blog is PR Studies and he edits a magazine called Behind the Spin.

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

AUGUST 18, 2011

There are planning rules and guidelines worth their weight in gold (audience/goals/measureable objectives/strategy and tatics). Wikipedia claims a white paper "is an authoritative report or guide that helps solve a problem" or make a decision. "In They’re valuable. Pavlovian Marketing is somewhere in between these two extremes.

Marketing 42

Marketing Print Guidelines Wikipedia 42

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. Despite the distances smashed and gongs awarded Farah was tainted; even his Wikipedia had a new section on doping and investigations. In 2015 we all loved authenticity, right? Cannes Lions was all about purposeful brands.

Journalism 60

Journalism Wikipedia Film Interviews 60

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Wikipedia continues to grow as a global knowledge resource. Pinterest has posted sustained growth in visual imaging.

Publicity 164

Publicity Ethics Data Community 164