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Publishers seek compensation and attribution from AI training data - AMEC survey

Wadds Inc.

Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia. These models require regular updates with contemporary data to stay up-to-date. “ Copyright is a blind spot and liability for many organizations.

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Why monitoring external factors is key to corporate reputation

Onclusive

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195
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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Not just with audiences, but with your internal comms too. Positive content is more viral.

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Information Asymmetry: The Informed Minority Advantage

Doctor Spin

In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. Inspired by the board game “Dead of Winter,” this film follows a group of survivors in a post-apocalyptic world who must deal with internal and external threats, including the possibility of a betrayer. 1 Mafia (party game). 6 Among Us.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Why accuracy in content marketing is important. The Check, Please!

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The Golden Rule of Measuring Communications

Doctor Spin

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

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CIPR CPD completed – easy, fun, free

Stuart Bruce

Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. International Air Transport Association global crisis communications summit – 20 points. Social Media Measurement framework user guide – 5 points. FutureComms14 conference – 10 points.