Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). billion PR software market. billion PR software market. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”.

Software 92

Software Banking Technology Data 92

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 71

Tools Blogging Pitching Google 71

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. But founders look to evolve to unearth ways to generate measurable impact with content. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Analytics 147

Buzzstream

DECEMBER 28, 2023

Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. Semrush – Measuring a Site’s Traffic Semrush , another powerful SEO tool with a similar feature set to Ahrefs, can help estimate the traffic to a particular page or site.

Tools 62

Tools Blogging Pitching Google 62

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks. Here’s what that looks like graphically: In-person events were largely derailed by the pandemic in 2020.

B2B 111

B2B Consumer Marketing Survey 111

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Enter PR software*. In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

Cision

OCTOBER 16, 2017

As the largest earned media software provider, we know accuracy is an issue, and we’re always working to improve our database with the end goal of providing the most value for journalists, influencers and our customers. Finally, data should be used to measure what worked for any given campaign.

Media 149

Media Pitching Data Technology 149

Contently - Strategy

SEPTEMBER 21, 2018

Visual assets like infographics are more expensive.) Doing that with a dozen core pieces of software is a lot easier than managing 30. It soon became clear that measuring the effectiveness of our content required measuring more than engagement stats. Using too many tools. Analyzing the wrong data.

Content Marketing 103

Content Marketing Print Analysis Data 103

ImPRessions - Crenshaw Communications

MARCH 10, 2017

A post like this one by an executive with PandaDoc, a provider of all-in-one software for proposals, contracts and other sales collateral, was published in top digital marketing trade CMS Wire. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors.

Blogging 136

Blogging Writing Engineering Analytics 136

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile.

Mobile 60

Mobile Strategy SEO YouTube 60

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. If you sell software, your gut instinct will tell you to just list all the features you’ve built. Top of funnel: Content to build awareness.

Case Study 101

Case Study Marketing Study Content Marketing 101

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Being the company in the group that has a more developed software technology component to their offerings could be an indicator of what drove their investment.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

JUNE 27, 2017

If you have paid SEO software, such as HubSpot , Moz Pro or BrightEdge , use these tools to find the topics you’re already ranking for in the top two pages (positions one through 20). Want to build a full inbound strategy in 2017 that's measurable, attainable, and above all, actionable? Pinpoint Your Top Keywords. Get started today.

SEO 60

SEO Engineering Blogging Infographics 60

PR 20/20

FEBRUARY 3, 2016

There are thousands of free software solutions out there claiming to make you more productive, more efficient and more impactful. Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. If you’re not measuring performance, you’re not managing it.

Tools 40

Tools Marketing Google eBook 40

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, social media, etc). Assess What Worked (and What Didn’t) with Marketing Score. So, how are you making sense of the numbers?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. What might this look like?

eBook 120

eBook Product Launch Software Internal 120

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Crafting a digital story Computers, smartphones, cameras, microphones, and software for editing are essential tools. Hone videography and editing skills to ride this wave.

Media 78

Media YouTube Transportation eBook 78

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. The PR software market is estimated at $4 billion, according to a report by consulting firm Burton-Taylor. Read more: How Big is the Market for PR Software? Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity. .”

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Cision

SEPTEMBER 7, 2016

This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. Create a social media content calendar.

Resources 120

Resources Marketing Small Business eBook 120

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity. .”

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

APRIL 19, 2018

Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Lumen5 : Think you need a videographer or some high price video editing software to create compelling videos? Think again. year for the premium version.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Contently - Strategy

JULY 31, 2019

A content marketing platform (CMP) is software for organizing the content marketing process. Your key performance indicators (KPIs) are a group of measurable values that demonstrate how swiftly a marketing department is working toward its business objectives. You can just call a social graphic or an infographic or a gif whatever it is.

Content Marketing 85

Content Marketing Marketing Media SEO 85