Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 100

Media Relations Report Industry SEO 100

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. Neither could be farther from the truth.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

MAY 7, 2019

For those in PR with a bit of digital savvy, backlinks are worth collecting, counting, analyzing and incorporating an overall approach to public communications. I like to use domain authority , which was invented by an SEO software company called Moz. The marketing and PR space is highly competitive. So how do you earn links?

Google 135

Google Banking Engineering Web 135

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

The Resolution Blog

APRIL 23, 2018

taa, nah Who knew MJ was so knowledgable in PR data and insights? Well now we have the soundtrack we need to take the topic seriously because, yes, clean PR data is ‘a thing’! Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. Coverage clip and media analyst Steph Bridgman.

Data 120

Data Measurement Examples Tools 120

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water? Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

FEBRUARY 1, 2011

Is there a difference between KPIs, PR outcomes and business outcomes? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&#

Measurement 77

Measurement Publicity Web Analytics 77

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. 1) How long should a blog post be?

Blogging 107

Blogging Survey B2B Analysis 107

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. RSVP here: [link] #pr [.] link] Nov.

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 pts Settings.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Were you inside my head when I wrote the problem with PR ?! Mark as read Approve comment Re: Were you inside my head when I wrote the problem with PR?!

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 24, 2010

Get Shareaholic test Filed under Marketing , Philanthropy , Public Relations , Resources , Weekly Roundup | Tags: cause marketing , effect marketing , fundraising , pink ribbon | Comment (1) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Measurement 79

Measurement Tourism Blogging Resources 79

Sword and the Script

NOVEMBER 22, 2016

In the modern PR environment, what you do with coverage once you’ve earned it, is every bit important as earning it in the first place. For example, in marketing there are communities for CMOs, digital marketers, SEOs, content and so on – the same is true in other verticals. Does your PR agency make your job easier or harder?

B2B 60

B2B Facebook Marketing Social Media 60

Waxing UnLyrical

FEBRUARY 7, 2011

Get Shareaholic test Filed under Personal | Tags: a case of the mondays , ode | Comments (3) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Regardless, thanks for visiting! " Blogging poetic by @shonali: An Ode To Monday [link] [.]

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

DECEMBER 11, 2010

Get Shareaholic test Filed under Personal | Tags: beauty , color , snowmageddon | Comment (1) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Regardless, thanks for visiting! Read All About It! These fine folk did: Jan.

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

NOVEMBER 27, 2010

Get Shareaholic test Filed under Business , Personal | Tags: being the best , frame of reference | Comment (1) Site settings comment help? Jeff Domansky said: Nice and simple from “one of the best” Simply the Best #PR [link] [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Regardless, thanks for visiting!

Measurement 66

Measurement Tourism Blogging Writing 66

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Get Shareaholic test Filed under Communication , Events , Networking | Tags: awards , doing your best , iabc dc metro , Networking , silver inkwell | Comments (2) Site settings comment help? Read All About It!

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Leveraging your reputation: PR 2.011 , from Around the Water Cooler.

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

DECEMBER 19, 2010

Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 pts Settings.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

JANUARY 24, 2011

You can use Donor Tools to track donations and donor profiles, create communications with donors, and tag contacts and communications for organization and reports. at flipping websites: Blog Flipping Training System Anyone can also check out this related post: [link] Tags: conversion rate, Flipping, profits, value websites, [.]

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. Get Shareaholic test Filed under Communication , Networking , Social Media , Twitter | Tags: lunch , personality , Social Media , Twitter | Comment (1) Site settings comment help? socialmedia #pr #wgbiz [.] Hopefully, I was going to go eat a dosa.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

SEPTEMBER 7, 2010

I’ve written before about how customer service can take PR from good to great. Get Shareaholic test Filed under Business , Social Media | Tags: bnet , customer service , evangelizers , jen zingsheim , mark story | Comment (0) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 pts Settings.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

OCTOBER 9, 2010

Get Shareaholic test Filed under Business , Networking , Personal | Tags: golden rule , social karma | Comments (2) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Tourism 53

Tourism Measurement Twitter Facebook 53

Waxing UnLyrical

SEPTEMBER 3, 2010

Get Shareaholic test Filed under Social Media , Twitter | Tags: neville hobson , paper.li , twitter newspaper | Comment (0) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Regardless, thanks for visiting! pts Settings. Read All About It!

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

SEPTEMBER 3, 2010

Get Shareaholic test Filed under Social Media , Twitter | Tags: neville hobson , paper.li , twitter newspaper | Comment (0) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Regardless, thanks for visiting! pts Settings. Read All About It!

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 It was fun.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

OCTOBER 31, 2010

The Halloween theory of social media , from Richard Bailey’s PR Studies. The 5 scariest things to tell a PR firm , by John Terrill on SpeakerBox’s The Sounding Board. Why: part of the problem with PR is that businesses still don’t understand what we do. Let’s Halloween up PR , by, er, me.

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

SEPTEMBER 5, 2010

Why: how many countries measure their success in terms of happiness? Get Shareaholic test Filed under Weekly Roundup | Tags: happiness | Comments (4) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Well, Bhutan , for one.

Measurement 71

Measurement Facebook Twitter Tourism 71

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 95

Agency Trends Marketing Survey 95

Waxing UnLyrical

OCTOBER 3, 2010

Get Shareaholic test Filed under How To , Speaking , Weekly Roundup | Tags: ignitedc , jill foster , lady gaga , presentation skills , shaun dakin | Comments (2) Site settings comment help? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read All About It!

Measurement 67

Measurement Tourism Writing Blogging 67