Bianchi Biz Blog

FEBRUARY 1, 2024

While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. Most influential media for consumer communication in Japan In Japan, traditional media maintains considerable strength, exemplified by entities like NHK (national broadcasting), Nikkei Newspaper, and Asahi Newspapers.

Marketing 106

Marketing Newspapers Print Local 106

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. The editors can’t know what will happen with the virus four months from now so they need to continue with their planned themes and the overall category of the magazine (i.e.

Media 130

Media Television Exercises Newspapers 130

PR for Anyone

MAY 13, 2020

Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. Before planning your annual media calendar, check-out a magazine’s editorial calendar to see what they will be covering during those months. Regional publications are two months out.

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Publicity Pitching Television Newspapers 246

Critical Mention

AUGUST 27, 2020

Television shows and movies are a great way for people to unwind from the work-from-home life and get “away” for a couple of hours while remaining in the comfort and safety of their own homes. Streaming services like Netflix, Hulu and Amazon Prime Video have provided worldwide entertainment to people living in quarantine. Hulu takes on 87.5%

Television 97

Television Radio Media Analytics 97

PR for Anyone

APRIL 21, 2020

Check the headlines and take a look at what online magazines are using. See what your newspaper is saying. Watch what your television is airing. So you have to catch them with the hook. Use that as your subject line in your email. You can even Google on the latest updates. From there, you can pick the right headlines.

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Industry Local System Google 189

PRSay

AUGUST 6, 2019

They do not read newspapers and magazines or watch traditional television. Move over newspapers, magazines and television. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment. They don’t tune-in to “Good Morning America” or the 6 p.m.

Television 158

Television Instagram Consumer Newspapers 158

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Our plan is to think outside the box for earned media.

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Interviews Radio Small Business Pitching 284

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Media outlets. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

The Proactive Report

APRIL 5, 2015

76% of producers and journalists affiliated with digital outlets of television and radio stations, newspapers, magazines, media sites reported using outside produced video. The report surveyed 300 journalists and asked about their use of digital video content. 74% said they would post or link to the full video.

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Media Video Television Radio 100

Shift Communications

MARCH 24, 2017

I thought, if I can get his story in widely read New York paper or even on television, it could help him reach his goal. With his compelling story in mind, I sought every newspaper and broadcast outlet in the metro-NY region including fitness magazines like Runner’s World. Exclaiming, “Shay, this is perfect!

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Pitching Television Newspapers Financial 110

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

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Publicity Social Media Television Measurement 167

5W PR

AUGUST 19, 2019

In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications.

Digital PR 76

Digital PR Print Construction Television 76

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Broadcast – television and radio. What is Media Monitoring? It is automated and sophisticated.

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Media Radio Newspapers Print 75

Beyond PR

JUNE 30, 2016

The college newspaper. Community college newsletters or magazines. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. Research from re:fuel has shown how effective it is to reach students at their campus newspapers. The university radio or TV station.

Radio 69

Radio Newspapers Print Media 69

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Samantha Guthrie and Hota Kotb announced Lauer’s sudden departure with grace and poignancy – in real time, on live television. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. Mainstream media. For the MSM, 2017 was filled with ups and downs.

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Airlines Reputation Journalism Crisis 180

Beyond PR

FEBRUARY 13, 2018

population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. African Americans are more connected than the general U.S. The traditional media remains highly relevant in reaching African Americans.

Television 72

Television Education Groups Community 72

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. An online magazine editor published an excellent product review about your brand’s services. Instantly reply and share positive online news mentions by tracking your brand’s keywords.

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Radio Media Newspapers Sports 104

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. If you’re also an author, find a firm that works as well with book reviewers and book bloggers. Hire a firm that specializes in the right media for you.

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Radio How To Public Affairs Print 78

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news. What other trends are revealed in this year’s installment of the State of News Media?

Newspapers 71

Newspapers Mobile Media Facebook 71

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Her clients have been featured in O Magazine, US News and World Report and Time. . Image Credit: Pexels ).

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Nonprofit Television Radio Newspapers 40

PR Fuel

JUNE 26, 2020

You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts. Your next step is to hit the Internet and begin researching media outlets whose target audience matches yours.

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How To Writing Guidelines Television 54

Presspage

AUGUST 22, 2017

Hosting an event, attending seminars, participating in a relevant television show or collaborating on a piece for the newspaper will go a long way. Focusing on niche audiences and targeting them directly is on the rise, using offline PR means like events and industry magazines helps to connect with these people.

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Trends Measurement Television Consumer 79

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” That’s power. PR is also more than ever about education.

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Advertising Advertising Newspapers Education 108

Mora Communications

OCTOBER 17, 2017

Your being featured in a magazine, newspaper, television, or radio positions you as a professional in your field. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. It’s not an ad or a commercial – It’s a bona-fide news story.

Publicity 45

Publicity Construction Television Radio 45

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Local television is seeing an uptick in viewership, particularly around the evening news. What other trends are revealed in this year’s installment of the State of News Media?

Mobile 40

Mobile Media Newspapers Local 40

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” That’s power. PR is now more than ever about education.

Advertising 54

Advertising Advertising Education Newspapers 54

Stuart Bruce

JANUARY 7, 2016

Companies still believe that allegations or rumours being made about them in traditional media is the biggest risk with 21% saying they fear newspapers, radio and television. You can read the full report in Pulse magazine (opens as a PDF). Traditional media still believed to be biggest reputational risk.

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Reputation Company Corporate Crisis Communications 60

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Earned media refers to media coverage that is not paid for, such as when a journalist writes about an organization in a newspaper or magazine.

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Interviews Publicity Technology Social Media 99

Cision

OCTOBER 14, 2015

Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. For example, they are more likely to turn to newspapers (print or online) for local news. While the stories still contain irreverent humor, they also treat the topics themselves seriously.

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Journalism Trends Local Print 120

Bianchi Biz Blog

OCTOBER 15, 2020

As PR professionals, our relationships with key media – whether it be with reporters for newspapers, magazines, radio, television, online or wire services – is what drives our day-to-day, year-to-year public relations successes.

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Media Relations B2B Media Conference 75

Sword and the Script

SEPTEMBER 29, 2015

John Deere, for example, started its long running brand magazine — an early and unlikely example of content marketing — called The Furrow in the 1800s. So usually that was traditional publishing, so perhaps a newspaper or a magazine. Large brands include John Deere, Proctor & Gamble, Red Bull, GE and Marriott.

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Content Marketing Marketing Agriculture Newspapers 60

PR Fuel

DECEMBER 25, 2020

Local television stations, newspapers, and magazines, are always looking for content to share with their readers. Use as many free services as you can and also consider paid distribution to make the job easier. Beyond that, get to know your local media outlets.

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Writing Company How To Apparel 70

David PR Group

JANUARY 21, 2016

My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. When I first invented newsjacking, I focused on the idea of getting your ideas into news stories.

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Television Corporate Infographics Radio 40

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. It may be a literal space like a billboard or a section of a newspaper or magazine page. For one thing, your local newspaper might not be the best fit for the story. Paying for advertising space can add up quickly.

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Publicity Small Business Advertising Advertising 70

PR Conversations

APRIL 8, 2015

If you are unfamiliar with the story of Harry Selfridge (which has been adapted for a successful British television show), he was born in 1858 in Ripon, Wisconsin, where his father ran a general store. Read all the chapters in our series of posts from the 1948 book: Your Public Relations, via this link to contents list. *

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Retail Radio Advertising Advertising 40