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Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. I’m lucky, much of what I get to write about involves amazing trucks and the people to manage and operate them. You can follow Lauren & Work Truck magazine on social media here: LinkedIn – Lauren Fletcher.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. How was your transition into public relations?

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What AirPods and FAA Regulations Have to Do With Media Relations

PRSay

I’m writing this on a plane to North Carolina. I’ve been looking at identifying influencers, integrating earned media with owned and shared, as well as the latest pitching techniques that are just as likely to win over another company’s content marketer as they are a traditional magazine editor. Image by Daniel McCullough.

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Media Relations' Bloggers don’t have an editor. It’s all about building relationships.

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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

I also write for other publications and business clients as time allows. Then I share it on the pages of my magazine or website. Writing that kind of piece is challenging as an EV enthusiast, but I felt compelled to do it. I’ve been writing articles for over 40 years now and enjoy it so much I’ll probably be doing it forever.

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This is How the Sorry State of Media Relations Ends

Sword and the Script

The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media Relations Ends; Content Marketing Begins.