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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. I’m proud of the work our team at Transport Topics has done in trade show coverage. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.

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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?

Remote PR Jobs

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. If you are wondering whether something has published, monitor the media yourself, purchase an outlet subscription or go out and buy a copy of the magazine.

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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. I also produce audio and video content for our online and multimedia channels. Know your audience.

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4 Sources to Find the Right Reporters to Pitch

Cision

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. Begin there and look at who’s regularly writing about topics relevant to your customer base.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Media Relations - Is your e-book authored by an expert? Don't overlook the potential of strategic media relations/publicity outreach. Here's how: 33 Content Marketing Promotion Ideas.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. Is Taylor really composing every tweet, writing every post and personally popping each image online? it’s her skills in self-promotion and image management that put her a cut above.”.