Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Prowly

AUGUST 30, 2018

The post The Art of Doing Media Relations: A Short Guide for Junior Practitioners appeared first on Prowly Magazine. Here are my top tips for communicating with journalists when you are a newbie in the PR industry. They are all based on my personal experience from the past year.

Media Relations 120

Media Relations Media Industry Communications 120

Bianchi Biz Blog

JULY 25, 2022

My name is Lauren Fletcher and I am the executive editor of Work Truck magazine and WorkTruckOnline.com. You can follow Lauren & Work Truck magazine on social media here: LinkedIn – Lauren Fletcher. Work Truck magazine. Bianchi PR’s Meet the Media Recap.

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Meeting Media Journalism Education 93

Prowly

FEBRUARY 13, 2023

No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating.

Media Relations 211

Media Relations Media Trends 211

PRSay

JUNE 6, 2019

I’ve been looking at identifying influencers, integrating earned media with owned and shared, as well as the latest pitching techniques that are just as likely to win over another company’s content marketer as they are a traditional magazine editor. Get more media pitching knowledge from Michael Smart here.

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Media Relations Media Training Pitching 142

Prowly

MAY 13, 2022

Meet Jennifer McGinley, CEO at JLM Strategic Communications and expert in media relations, reputation management, and crafting effective public relations strategies. The post Prowly #PRChat with Jennifer McGinley, CEO at JLM Strategic Communications appeared first on Prowly Magazine.

Communications 211

Communications Reputation Meeting Media Relations 211

Prowly

JULY 21, 2022

If you’ve been following Prowly #PRChat, you know know that we feature an incredible range of voices and perspectives and this time our lineup gets even more impressive with the addition of Ali Sheik, Director of PR at Reachology and all-around expert on PR, media relations and event organization.

Media Relations 197

Media Relations Media Industry Trends 197

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Media Relations' It’s all about building relationships.

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Media Relations Marketing Media Fashion 232

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism.

Communications 183

Communications Sports Journalism Fashion 183

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media Relations Ends; Content Marketing Begins.

Media Relations 72

Media Relations Media Content Marketing Corporate 72

Prowly

MAY 17, 2022

In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry. Tracking media relations and its marketing value has to be done to justify PR costs as […]. The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine.

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Measurement Report How To Media 104

Deirdre Breakenridge

APRIL 23, 2019

Media relations interests me because of the relationships I have personally had with public relations professionals. When the time came to start my infographic, I felt it would be fitting to educate PR pro’s about how to make their communications with the media positive.

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Infographics Journalism Television Education 299

Business Wire

MARCH 18, 2021

COPA is organized by Masthead Magazine (under North Island Publishing) and showcases the best of the Canadian online media scope. And, I must say, it’s one of the best virtual conferences I’ve attended so far! The COPA 2020 Party was initially set to be held in November 2020.

Blogging 383

Blogging Conference Strategy Media 383

Prowly

DECEMBER 3, 2019

Gaining attention from, The Today Show, Time Magazine, Dr. OZ, The Wall Street Journal and more. The post How a PR Firm Helped Grow a Pea-Sized Idea into a Breakthrough Brand appeared first on Prowly Magazine. This article will explain just how a PR company took a smaller brand and made them a disrupt in their industry.

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Brand Branding Journalism Industry 197

Prowly

FEBRUARY 12, 2020

Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to. The post Top Tech Journalists in the US & UK – The 2020 List appeared first on Prowly Magazine.

Technology 211

Technology Pitching Media Media Relations 211

Prowly

DECEMBER 19, 2019

A media database or media contact database is one of the most important media relations tools available. Simply put, it’s a database of editors, journalists, bloggers, influencers and other media contacts, as well as media outlets.

How To 118

How To Media Tools Media Relations 118

Prowly

APRIL 14, 2020

The post Top Beauty & Fashion Journalists in the UK – the 2020 List appeared first on Prowly Magazine. We decided to take a look at popular UK fashion and beauty journalists to see how they’re contributing to the industry.

Fashion 197

Fashion Industry Media Relations Media 197

ImPRessions - Crenshaw Communications

JULY 10, 2023

Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio. However, with the rise of the internet and social media, PR professionals can now reach a global audience with their messages. Just consider the ways technology has already benefited PR.

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Technology Television Web Social Media 266

Prowly

FEBRUARY 13, 2020

It is common knowledge that for a story to be picked up by the news media it needs to contain a sufficient amount of “news value.” Two Sets of News Values Compared appeared first on Prowly Magazine. But what is news value really? The post What Makes the News?

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Media Media Relations Publicity 203

Bianchi Biz Blog

NOVEMBER 20, 2023

Then I share it on the pages of my magazine or website. Then the custom van phenomena took off, and as a van club president there was no stopping me when the first van magazine came out. I submitted an article about our van club to that van magazine and was offered a job. I loved it. The rest is history. Talk about a dream job!

Journalism 114

Journalism Automotive Interviews Writing 114

Prowly

MARCH 2, 2020

The post You’re Doing It Wrong: 6 Things That Can Ruin Your Relations With Journalists appeared first on Prowly Magazine. It’s weird that despite this knowledge we still manage to make so many reprehensible mistakes in this respect.

Technology 190

Technology Media Relations Media Publicity 190

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Media relations Stay ahead of the game by connecting with the media.

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B2B Strategy Communications Case Study 78

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. MARQ magazine, ex-managing editor of. Minnesota Business to be a magazine that’s opened and read far beyond the five minutes when you’re in a CEO’s waiting room.". How has social media impacted Minnesota Business magazine? "If I read the.

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Interviews Radio Journalism Newspapers 48

ImPRessions - Crenshaw Communications

APRIL 27, 2021

SC Magazine. SC Media gives info security professionals the in-depth business and technical information they need to tackle the countless security challenges they face and establish risk management and compliance postures that underpin business strategies. It’s also a great source for breaking news with expert commentary. .

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Enterprise Trends Journalism Resources 296

Bianchi Biz Blog

AUGUST 31, 2023

GovCast : Produced by Government Fleet magazine, the podcast features its editors talking to industry experts and vendors and takes a look at the issues surrounding government fleets and the solutions that can help solve those challenges. With two to three episodes a month, each runs around 15-to-30 minutes.

Transportation 87

Transportation Automotive Mobile Interviews 87

Agility PR Solutions

NOVEMBER 30, 2020

That said, snagging the cover of the latest magazine (if it’s still in print), or a high-profile piece on Yahoo’s homepage (for a few hours) is still an incredible success in the pitch-and-place world. The concept of PR as a solo standalone practice has long been trending downwards. It’s just that we don’t live in […].

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Print Marketing Media Pitching 155

Axia PR

DECEMBER 13, 2022

Forbes magazine is one of the most trusted sources for businesspeople and executives and is known for its lists of the world’s richest individuals. The magazine covers successful companies, individuals, industries, marketing, law, taxes, technology, computers, communications, investments, and management performance.

Pitching 62

Pitching Leadership Media Corporate 62

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

JUNE 19, 2023

I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. We are a business-to-business weekly newspaper covering the trucking and logistics industries.

Transportation 93

Transportation Meeting Media Newspapers 93

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. The event was moderated by Bryan Cohen , Owner/Partner of Colehour+Cohen. From L to R.

Local 150

Local Media Pitching Report 150

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. given back to the community in a heart-warming way.

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Newspapers Radio Construction Fashion 122

Bianchi Biz Blog

APRIL 15, 2024

I don’t know about my pride, but when my mom learned that I was writing for a magazine she excitedly said, “you’re a published writer!!” However, my favorite so far was getting to tour the Hexagon Agility plant, as it was expanding and gearing up for the Cummins X15N launch. What story or stories are you most proud of?

Meeting 89

Meeting Media Journalism Interviews 89

Bad Pitch Blog

MARCH 25, 2010

Media relations gets a bad reputation in our industry. It''s because so many PR professionals are taught media relations so quickly/poorly/cursorily -- if at all -- that many probably suck at it. As a result, they hate media relations and as they rise in the ranks they''re inspired to cast it aside.

Media Relations 41

Media Relations Media Pitching Web 41

Prowly

MARCH 21, 2018

Learn what standards of conduct when working with journalists are an absolute must-have, what to avoid, and with what “sins” committed by the media people you will have to deal with. The post Top Tips on How to Build and Foster Relationships with Journalists appeared first on Prowly Magazine.

How To 178

How To Media Media Relations Publicity 178

PRSay

OCTOBER 30, 2018

When choosing targets, media relations masters think through the style and tone of the piece they want. It also landed a positive placement on the site of a respected business magazine. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 114

Pitching Training Media Relations Blogging 114

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

SEPTEMBER 8, 2020

More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 6. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

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Survey Industry Leadership Study 94